AT&T Launches First-Ever Influencer-Driven Scripted Series On Snapchat
With the debut of its Discover news feature, mobile social platform Snapchat is becoming home to original, scripted content such...
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Here’s What Innovative Brands Did On Snapchat For The Super Bowl
It has been a busy month for Snapchat. It announced the launch of its premium content channel Discover, released its first web series on...
Super Bowl Commercials With Hashtags Slipped To 50% In 2015
The numbers are from our fourth annual Hashtag Bowl count of social media mentions during the Super Bowl. We only counted ads shown...
Up Close With Snapchat’s New “Discover” Feature
360b / Shutterstock.com Snapchat launched its “Discover” feature Tuesday, marking a major shift from the company’s roots as a mobile...
Snapchat Launches “Discover,” Presents Stories From Advertisers To View
360b / Shutterstock.com As expected, Snapchat has launched a new “Discover” area that features advertisers presenting stories that can be...
Four Of The Top Six Social Networks Are Actually Chat Apps
Social media networks are still growing rapidly worldwide, but much of that growth is being fueled by messaging apps instead of the usual...
Universal: Views For First Snapchat Ad Were “In The Millions”
Gil C / Shutterstock.com Snapchat’s ad buying pioneer, Universal Pictures, is pleased with the results, even if some of the evidence has...
Snapchat’s First Ad Is For The Ouija Movie
Snapchat turned to the spirit world — and Hollywood — for its first advertisement. The ephemeral messaging app posted a 19-second trailer...
Snapchat Will Run Its First Ad This Weekend. Watch Before It Disappears
Stock photo by 360b / Shutterstock Snapchat, the popular disappearing photo and video messaging service, announced today that it will run...
Snapchat’s New Ads Will Allow Marketers To Purchase Untargeted, Vanishing Placements
Stock photo by 360b / Shutterstock The insanely popular temporary photo and video sharing network Snapchat is on the verge of monetizing...
Snapchat Is Planning A Move Into News, Advertising
Snapchat, the Mission Impossible-style communications app (your message will self-destruct in 3, 2, 1), is planning to expand into news,...
Wait A Minute. Facebook Is Still A Big Hit Among Teens
It’s an idea with staying power: Teens are abandoning Facebook, moving on to messaging apps, and leaving the social network to their...
Taco Bell’s Breakfast Of Champions: 5 Questions With The Brand’s Director Of Digital Mar
Not only did Taco Bell’s TV spots make waves, but a Reddit AMA hosted by Taco Bell president Brian Niccol announcing the new breakfast...
Not Sure How To Market Your Brand On Snapchat? A Crowdsourced Project Gives Brands 584 Free Ideas
On the heels of Snapchat turning down a $3 billion dollar buyout, the crowdsourcing contest platform Tongal decided to run a contest to...
54% Of Americans Post Original Photos Online & 18% Of Those With A Cell Phone Use Instagram
It’s official. If you are a connected adult and you don’t post original photos online, you are now in the minority. A new report by Pew...
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