Fahad HFeb 3, 20152 min readAT&T Launches First-Ever Influencer-Driven Scripted Series On SnapchatWith the debut of its Discover news feature, mobile social platform Snapchat is becoming home to original, scripted content such...
Fahad HFeb 3, 20155 min readHere’s What Innovative Brands Did On Snapchat For The Super BowlIt has been a busy month for Snapchat. It announced the launch of its premium content channel Discover, released its first web series on...
Fahad HFeb 2, 20152 min readSuper Bowl Commercials With Hashtags Slipped To 50% In 2015The numbers are from our fourth annual Hashtag Bowl count of social media mentions during the Super Bowl. We only counted ads shown...
Fahad HJan 28, 20153 min readUp Close With Snapchat’s New “Discover” Feature360b / Shutterstock.com Snapchat launched its “Discover” feature Tuesday, marking a major shift from the company’s roots as a mobile...
Fahad HJan 27, 20152 min readSnapchat Launches “Discover,” Presents Stories From Advertisers To View360b / Shutterstock.com As expected, Snapchat has launched a new “Discover” area that features advertisers presenting stories that can be...
Fahad HJan 22, 20152 min readFour Of The Top Six Social Networks Are Actually Chat AppsSocial media networks are still growing rapidly worldwide, but much of that growth is being fueled by messaging apps instead of the usual...
Fahad HOct 21, 20142 min readUniversal: Views For First Snapchat Ad Were “In The Millions”Gil C / Shutterstock.com Snapchat’s ad buying pioneer, Universal Pictures, is pleased with the results, even if some of the evidence has...
Fahad HOct 18, 20142 min readSnapchat’s First Ad Is For The Ouija MovieSnapchat turned to the spirit world — and Hollywood — for its first advertisement. The ephemeral messaging app posted a 19-second trailer...
Fahad HOct 17, 20142 min readSnapchat Will Run Its First Ad This Weekend. Watch Before It DisappearsStock photo by 360b / Shutterstock Snapchat, the popular disappearing photo and video messaging service, announced today that it will run...
Fahad HOct 9, 20141 min readSnapchat’s New Ads Will Allow Marketers To Purchase Untargeted, Vanishing PlacementsStock photo by 360b / Shutterstock The insanely popular temporary photo and video sharing network Snapchat is on the verge of monetizing...
Fahad HAug 20, 20142 min readSnapchat Is Planning A Move Into News, AdvertisingSnapchat, the Mission Impossible-style communications app (your message will self-destruct in 3, 2, 1), is planning to expand into news,...
Fahad HJun 24, 20142 min readWait A Minute. Facebook Is Still A Big Hit Among TeensIt’s an idea with staying power: Teens are abandoning Facebook, moving on to messaging apps, and leaving the social network to their...
Fahad HApr 3, 20143 min readTaco Bell’s Breakfast Of Champions: 5 Questions With The Brand’s Director Of Digital MarNot only did Taco Bell’s TV spots make waves, but a Reddit AMA hosted by Taco Bell president Brian Niccol announcing the new breakfast...
Fahad HNov 27, 20132 min readNot Sure How To Market Your Brand On Snapchat? A Crowdsourced Project Gives Brands 584 Free IdeasOn the heels of Snapchat turning down a $3 billion dollar buyout, the crowdsourcing contest platform Tongal decided to run a contest to...
Fahad HOct 28, 20131 min read54% Of Americans Post Original Photos Online & 18% Of Those With A Cell Phone Use InstagramIt’s official. If you are a connected adult and you don’t post original photos online, you are now in the minority. A new report by Pew...
