Slightly over a year since its first ad, Snapchat is actively developing an application programming interface (API) to...

Snapchat users can now get a different angle and perspective on a particular story with “Story Explorer.” Users will be able to explore a...

In retrospect, the choice was obvious. Of course, the stream of candy corn should flow into Snapchatters’ mouths rather than be spewed...

Not sure if you’re following an actual celebrity versus a fake on Snapchat? It can be hard given the difficulty of knowing who anyone...

The online video arms race continues to accelerate. The latest salvo? Snapchat users are now watching more than six billion videos a day....

360b / Shutterstock.com The brand invasion of Snapchat selfies starts on Halloween. Fox Studios has purchased the first “Sponsored Lens”...

360b / Shutterstock.com Snapchat’s unique approach to social media advertising continues. Its latest wrinkle? “Sponsored lenses” that...

360b / Shutterstock.com BuzzFeed is known as a company pushing the envelope on pushing content well beyond its website. A leader in...

360b / Shutterstock.com Snapchat has joined an exclusive club: 4 billion video views daily. The social media messaging app is showing...

Snapchat Snapcode “ghosts” are popping up all over Twitter profiles, and it’s likely to get worse in the coming days. Don’t know what a...

Almost half (49 percent) of those 18 to 29 in the US are now users of messaging apps, according to new survey data from the Pew Research...

360b / Shutterstock.com When Snapchat announced it was opening up geofilters to brands as part of its ad platform, it said that snaps...

Snapchat CEO Evan Spiegel continued his Snapchat-ads-are-better campaign today in France. Spiegel, the 25-year-old founder of the social...

360b / Shutterstock.com You want fries with that Snapchat post? Monday, McDonald’s became the first brand to buy into Snapchat’s latest...

More often than not, marketers and the companies they work for have limited resources. Unless you have an infinite amount of time or...

On Friday comScore released its latest US smartphone market-share data (February 2015). It asserts that 76.6 percent of the US mobile...

Think the kids are no longer on Facebook? You should think again. Facebook remains the top social media choice among U.S. teens, by a...

Working with photographer and director Romain Laurent and Paris-based agency MNSTR, Lacoste created seven short videos specifically for...

Time to keep an eye on Snapchat’s “Discover.” A couple weeks ago, Snapchat announced the launch of its new Discover content distribution...

Need a creative Valentine idea? Taco Bell has you covered. At least if you are a Snapchatter. If you aren’t and need a explainer, we’ve...