Snapchat Is Reportedly Developing An API For Advertising
Slightly over a year since its first ad, Snapchat is actively developing an application programming interface (API) to...
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Snapchat Launches Story Explorer, A Swipeable Way To Get Different Visual Perspectives
Snapchat users can now get a different angle and perspective on a particular story with “Story Explorer.” Users will be able to explore a...
How Snapchat’s Sponsored Lens For The Peanuts Movie Was Born
In retrospect, the choice was obvious. Of course, the stream of candy corn should flow into Snapchatters’ mouths rather than be spewed...
Snapchat Adds “Official Stories” Verification For Celebrities & Others
Not sure if you’re following an actual celebrity versus a fake on Snapchat? It can be hard given the difficulty of knowing who anyone...
Snapchat Hits 6 Billion Daily Video Views
The online video arms race continues to accelerate. The latest salvo? Snapchat users are now watching more than six billion videos a day....
Snapchat’s First Sponsored Lens Features “Peanuts” & A Candy Corn Stream
360b / Shutterstock.com The brand invasion of Snapchat selfies starts on Halloween. Fox Studios has purchased the first “Sponsored Lens”...
Snapchat Will Charge Brands To Make Their Mark On Your Silly Selfies
360b / Shutterstock.com Snapchat’s unique approach to social media advertising continues. Its latest wrinkle? “Sponsored lenses” that...
Facebook Video & Snapchat Drive Nearly Half Of BuzzFeed’s Views
360b / Shutterstock.com BuzzFeed is known as a company pushing the envelope on pushing content well beyond its website. A leader in...
Snapchat Now Draws 4 Billion Video Views Daily
360b / Shutterstock.com Snapchat has joined an exclusive club: 4 billion video views daily. The social media messaging app is showing...
Here’s Why Those Snapchat Snapcode “Ghosts” Are Invading Twitter Profiles
Snapchat Snapcode “ghosts” are popping up all over Twitter profiles, and it’s likely to get worse in the coming days. Don’t know what a...
Pew: Facebook Dominant But Flat, Instagram, Pinterest Have Doubled Users
Almost half (49 percent) of those 18 to 29 in the US are now users of messaging apps, according to new survey data from the Pew Research...
Are Branded Geofilters The Future Of Advertising On Snapchat?
360b / Shutterstock.com When Snapchat announced it was opening up geofilters to brands as part of its ad platform, it said that snaps...
Snapchat CEO Promises Better, Non-“Creepy” Digital Advertising
Snapchat CEO Evan Spiegel continued his Snapchat-ads-are-better campaign today in France. Spiegel, the 25-year-old founder of the social...
Snapchat Starts Selling Sponsored Geofilters; McDonald’s Steps Up First
360b / Shutterstock.com You want fries with that Snapchat post? Monday, McDonald’s became the first brand to buy into Snapchat’s latest...
Everything Marketers Want To Know About Social Media Marketing But Are Too Afraid To Ask
More often than not, marketers and the companies they work for have limited resources. Unless you have an infinite amount of time or...
Report: Smartphones Reach Nearly 77 Percent Penetration In US
On Friday comScore released its latest US smartphone market-share data (February 2015). It asserts that 76.6 percent of the US mobile...
Pew Research: Facebook Is Still Tops Among U.S. Teens
Think the kids are no longer on Facebook? You should think again. Facebook remains the top social media choice among U.S. teens, by a...
Lacoste Uses Instagram, Vine & Interactive Mobile App To Introduce New Tennis Racket, Fashion L
Working with photographer and director Romain Laurent and Paris-based agency MNSTR, Lacoste created seven short videos specifically for...
Snapchat Discover: The New Way To Access & Consume Media?
Time to keep an eye on Snapchat’s “Discover.” A couple weeks ago, Snapchat announced the launch of its new Discover content distribution...
Taco Bell Delivers Saucy Valentine’s Campaign Via Snapchat
Need a creative Valentine idea? Taco Bell has you covered. At least if you are a Snapchatter. If you aren’t and need a explainer, we’ve...
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