Snapchat is making its Sponsored Filters more accessible to advertisers and more agile for targeting. On Tuesday, Snapchat introduced an...

A month after announcing a self-serve tool for any advertiser to buy its standard vertical video ads like they buy books on Amazon,...

Less than a week after a drab earnings report, Snapchat is polishing its ad product portfolio and making a shiny new addition. Snapchat...

Snapchat is making it easier for brands to buy Sponsored Geofilter ads that people can add atop the photos and videos they share on the...

If advertising were like fishing — and it definitely is — then Snapchat is creating new nets to help advertisers corral the people they...

In California — and other states like Texas and New York — you’re not allowed to visibly promote a political candidate within 100 feet of...

The challenge in an integrated search and social strategy is leveraging popular social platforms to increase website positioning on...

Marketing Land discovered this the hard way. Two geofilters we had scheduled to run during the upcoming SXSW conference were suddenly...

One of the coolest things in Snapchat is the ability to add a geofilter to an image, a special stamp with the name of a place, business...

Brands can buy a Snapchat geofilter to put around the White House on Super Tuesday. Earlier this week, Snapchat made it possible for...

360b / Shutterstock.com When Snapchat announced it was opening up geofilters to brands as part of its ad platform, it said that snaps...

360b / Shutterstock.com You want fries with that Snapchat post? Monday, McDonald’s became the first brand to buy into Snapchat’s latest...