Fahad HMar 6, 20181 min readWhat is GS1 SmartSearch Schema markup and why should e-commerce sites use it?By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites. The benefits of...
Fahad HFeb 28, 20181 min readCan you predict what the future holds for your inbound links?Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue...
Fahad HFeb 28, 20181 min readAn easy way to see if Google thinks your webpages are keyword relevantWe all want to rank well, but there are times when it seems nearly impossible to do so. There can be many causes for rankings shortfalls,...
Fahad HJan 30, 20186 min readHow to use brand mentions for SEO, or the linkless future of link buildingGoogle has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages...
Fahad HJan 24, 20181 min readHow AI can uncover new insights and drive SEO performanceIn 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in...
Fahad HJan 3, 20181 min read18 link resolutions for 2018Oh, the resolutions keep coming! Based on last year’s 17 link resolutions for 2017, I give you my 18 link resolutions for the new year....
Fahad HJan 2, 20181 min readSMART goals for SEOAs 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going...
Fahad HDec 28, 20171 min readFrom algo to aggro: How SEOs really feel about Google algorithm updatesAs SEOs working in the weeds with our clients each day, it can sometimes be hard to truly see how major Google algorithm updates affect...
Fahad HDec 12, 20174 min read3 important search engines to leverage for content marketingsearch engine optimization, most people think of Google. However, when we think of it from a content marketing perspective, there are...
Fahad HDec 4, 20171 min readFour brand-building activities that lay the foundation for SEOAt Google’s inception, one innovation differentiated it as a search engine: It used information gained from off-site sources to inform...
Fahad HNov 28, 20171 min readLooking to get out of the SEO business? Good!It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread on...
Fahad HNov 6, 20171 min readDo Google Posts impact ranking? A case studyA few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local...
Fahad HNov 2, 20171 min readThe SEO ‘do more with less’ cookbook“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to...
Fahad HOct 19, 20171 min readSalesforce’s Einstein boosts search in its Commerce CloudBit by bit, Salesforce is bringing its Einstein AI layer to all parts of its clouds. This week, the company is launching Einstein Search...
Fahad HOct 4, 20171 min read14 ways to get smarter with your content and SEODespite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that drives...
