What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites. The benefits of...
top of page
Search
Can you predict what the future holds for your inbound links?
Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue...
An easy way to see if Google thinks your webpages are keyword relevant
We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many causes for rankings shortfalls,...
How to use brand mentions for SEO, or the linkless future of link building
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages...
How AI can uncover new insights and drive SEO performance
In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in...
18 link resolutions for 2018
Oh, the resolutions keep coming! Based on last year’s 17 link resolutions for 2017, I give you my 18 link resolutions for the new year....
SMART goals for SEO
As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going...
From algo to aggro: How SEOs really feel about Google algorithm updates
As SEOs working in the weeds with our clients each day, it can sometimes be hard to truly see how major Google algorithm updates affect...
3 important search engines to leverage for content marketing
search engine optimization, most people think of Google. However, when we think of it from a content marketing perspective, there are...
Four brand-building activities that lay the foundation for SEO
At Google’s inception, one innovation differentiated it as a search engine: It used information gained from off-site sources to inform...
Looking to get out of the SEO business? Good!
It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread on...
Do Google Posts impact ranking? A case study
A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local...
The SEO ‘do more with less’ cookbook
“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to...
Salesforce’s Einstein boosts search in its Commerce Cloud
Bit by bit, Salesforce is bringing its Einstein AI layer to all parts of its clouds. This week, the company is launching Einstein Search...
14 ways to get smarter with your content and SEO
Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that drives...
bottom of page