The ultimate guide to using Bing Webmaster Tools – Part 5
Every subsequent time you log in, you get access to meaty data and an analysis of your websites’ performance, indexing, and crawling...
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Why websites should be using HSTS to improve security and SEO
But a lesser-known security layer called HTTP Strict Transport Security (HSTS) is also available and can help protect your site and your...
5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google...
A checklist: Important SEO points to cover in a content campaign
After you’ve chosen the right execution for your link-building campaign and you’re getting ready to launch it, you can’t forget about...
Flying close to the sun: SEO tactics that may get you burned
What kind of risk are you willing to take for better rankings and more organic traffic? For many years now, there has been an ongoing...
How Bing is enhancing search and apparently growing as a result
TechRadar reported, “As more people used Bing, the search revenue (excluding traffic acquisition costs) also grew, so it looks like...
You need 23 keywords in a blog post to rank well. Not.
“How many keywords should I use in my posts?” People seem to be looking for an exact number or percentage that defines an ideal “keyword...
The ultimate guide to HTTP status codes and headers for SEO
When search engine spiders like Googlebot crawl a website, they behave like browsers requesting web pages from a site and rely on HTTP...
How to use SEO for big ROI during back-to-school and other sales events
In 2016, Alibaba’s Singles Day grossed $17.8 billion in 24 hours, and that figure rose to $25.3 billion in 2017: In the United States,...
8 ways to use content to skyrocket user engagement
As marketers, not only do we need to conduct extensive research so we can make great content, we also need our content and web pages to...
Here’s why you should start thinking of content marketing as an SEO strategy
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors...
Content manager checklist: 10 things to do before you hit publish
With the move to online publishing, those responsibilities have increasingly fallen on the shoulders of the content manager — a hybrid...
How to project SEO traffic levels and avoid saying, ‘It depends’
Boss: “If we implement your recommendations, how will this impact traffic?” You: “It depends.” Boss: “If we create a new content...
The small business owners guide to conquering SEO: The glossary
While SEO is neither magic nor rocket science, it’s still fairly complex and getting more so every day. The vernacular can be somewhat...
Be careful what content you cut from your site
Having a lot of content on your site can make content management seem overwhelming, so it’s understandable an organization may want to...
SMX Advanced session recap: Mobile-first and AMP
Mobile-First & AMP For The Advanced SEO session from SMX Advanced. The session included the always impressive Alexis Sanders, Technical...
How to prioritize SEO tasks by impact
“What do we need to do to optimize our site?” It’s a question every search engine optimization specialist (SEO) faces but one that...
SMX Advanced 2018 Session Recap: Storytelling with Social Ads that Sell
SMX Advanced attendees were treated to a rock-star lineup of paid social media marketers. Our presenters spoke to the crowd about how we...
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence...
Supercharging your SEO with AI: Insights, automation and personalization
Recently, I had the pleasure of presenting at SMX London on Supercharging your SEO with AI and thought I would share some of the insights...
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