In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available:...

Once upon a time, search engines were robotic, mechanical, and mathematical. However, Google’s algorithm standards have since become much...

Once upon a time, search engines were robotic, mechanical, and mathematical. However, Google’s algorithm standards have since become much...

When you spend as much time as I do dealing with websites, web content, and web hosting providers, you run into all the ups and downs...

When you spend as much time as I do dealing with websites, web content, and web hosting providers, you run into all the ups and downs...

According to AdWeek, 81 percent of consumers want to see a company’s website before they buy a product or service. Some people visit a...

According to AdWeek, 81 percent of consumers want to see a company’s website before they buy a product or service. Some people visit a...

Most small business owners understand that it’s important to use search engine optimization (SEO) strategies to rank high — ideally No. 1...

Most small business owners understand that it’s important to use search engine optimization (SEO) strategies to rank high — ideally No. 1...

A lead magnet is a piece of content aimed at motivating consumers to take an action. At the top of your conversion channels, lead magnets...

A lead magnet is a piece of content aimed at motivating consumers to take an action. At the top of your conversion channels, lead magnets...

Groundhog Day is a bizarre celebration which predicts the arrival of spring based on whether a large rodent sees its shadow. And, of...

Groundhog Day is a bizarre celebration which predicts the arrival of spring based on whether a large rodent sees its shadow. And, of...

SEO image optimization should be second nature for content marketers, but it’s easily overlooked. Search traffic loses when haste wins....

SEO image optimization should be second nature for content marketers, but it’s easily overlooked. Search traffic loses when haste wins....

It makes sense at times to produce content without worrying too much about the SEO aspects. (Please know it isn’t easy for me, an SEO...

It makes sense at times to produce content without worrying too much about the SEO aspects. (Please know it isn’t easy for me, an SEO...

If you haven’t been responsible for media relations, earned media may seem most scary or out of reach, but it really isn’t. Earned media...

If you haven’t been responsible for media relations, earned media may seem most scary or out of reach, but it really isn’t. Earned media...

Maybe you have two separate blogs that deal with two elements of your overall business. Maybe you’re rebranding your business and need to...