Search engines take a number of signals into consideration when serving results to provide the most relevant and useful content to...

You don’t need to be convinced to upload videos to YouTube. You already know the value of the most powerful video-hosting platform. The...

You don’t need to be convinced to upload videos to YouTube. You already know the value of the most powerful video-hosting platform. The...

Wrong. With all the excitement over Google’s upcoming mobile-friendly search-results update, marketers are neglecting one of the most...

Wrong. With all the excitement over Google’s upcoming mobile-friendly search-results update, marketers are neglecting one of the most...

With 1.91 billion smartphone users worldwide and online retail sales made on mobile devices expected to reach 370 billion dollars by...

With 1.91 billion smartphone users worldwide and online retail sales made on mobile devices expected to reach 370 billion dollars by...

In this week’s episode, Robert and I discuss one author’s slightly skewed definition of content marketing and debate what it really is....

In this week’s episode, Robert and I discuss one author’s slightly skewed definition of content marketing and debate what it really is....

Every content marketing professional has something to say about “quality.” The word has become so used – or overused – that we’ve...

Every content marketing professional has something to say about “quality.” The word has become so used – or overused – that we’ve...

All real and worthwhile concepts, these words – perhaps because of their relative newness – tend to be used as blanket terms that...

All real and worthwhile concepts, these words – perhaps because of their relative newness – tend to be used as blanket terms that...

My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be that expensive. You don’t have to create it all....

My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be that expensive. You don’t have to create it all....

Don’t do guest blogging to get links, they said. And don’t use guest bloggers to create content for your site. Just cut it out. But, to...

Don’t do guest blogging to get links, they said. And don’t use guest bloggers to create content for your site. Just cut it out. But, to...

The internet has radically changed the state of journalism, but content marketing is a relatively new field that can still benefit a lot...

The internet has radically changed the state of journalism, but content marketing is a relatively new field that can still benefit a lot...

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Joe and Robert...