E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can...

Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is...

On March 17, Google announced an adjustment to the functionality of our beloved match types, effectively changing exact match into...

There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to...

So you’ve written an amazing piece and scored the placement of your dreams. It took hours of blood, sweat and tears to brainstorm the...

Personal assistants (PAs) aren’t just digital assistants that can be used to perform routine tasks. They’re also the future of SEO....

Alexander Supertramp / Shutterstock.com With the explosion of technology in the digital space, customer expectations and website...

How do we deal with huge and sudden changes in organic search traffic now that Google no longer posts major updates to its algorithms?...

Brands and agencies: a dynamic duo since the beginning of marketing time. We’ve all had good relationships, bad relationships and good...

Keyword ranking is one of the most overrated and misused metrics in SEO. Yes, tracking your positions is important, but placing too much...

The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A...

On the surface, paid search analytics seems pretty straightforward. You just drop a code snippet on your page and go, right?...

It always attracts a lot of attention when Googlers are up on stage and open for questioning. The Ask Me Anything (AMA) with Google...

Any marketer worth their salt, or at least one who has managed to stay awake during Marketing 101, can rattle off a long list of...

Improving marketing performance often involves a lot of spot treatment: you spend some time working on your paid search campaigns, then...

Samsung, looking to make its new Galaxy S8/S8 Plus as uniquely intelligent as possible, has integrated Pinterest’s visual search...

SMX West, the integration of social and search was first and foremost in my mind. Below is a roundup of key lessons learned across...

One age-old question that often comes up when I chat with new prospects or new clients is, “Should I bid on my brand terms or generic...

Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and...

The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP. The tech leader of Baidu MIP, Gao...