Of course, none of the above is in any way true. The simple reality for those managing search advertising is that the process and...

Ok, so maybe the title of this article is a little dramatic for ratings’ sake, but, seriously, ROI conversations are the bane of my...

Ten years of writing op-ed for various publications, well in excess of 15 years working in, around, or at the helm of agencies in the...

In today’s performance marketing culture, the ideal talent profile is complicated and ever-changing. It’s not as straightforward as...

Mobile phones are, after all, phones, so it’s natural that they respond well to voice commands. So it’s no surprise that voice search has...

Back when Google was an upstart search engine, one way it distinguished itself was to fight against a pay-to-play business model called...

Search is no longer just one thing. At minimum, it’s two things: organic and paid. But, as the marketplace that holds it has evolved,...

Yahoo’s latest drama is only the tip of the iceberg for the stressed Internet company. Since former Yahoo CEO Carol Bartz officially...

I’m going to focus here only on digital media — which, as we will see, is hard enough. Figuring out an attribution model that works...

And with those few words, I felt dumb.  For more than a decade I had focused on “direct response” digital campaigns, and with that one...

The debate has been interesting, but all of it seems to focus a bit too much on the wrong question. The search engines all emphatically...

130+ comments on Search Engine Land’s article are any indication, search marketers are reacting with a mix of frustration and anger...

In one eye-opening moment recently, I was thinking about Search Marketing in the context of our industry — and the collective programming...

Online advertising spend topped $30 billion (coming in at $31.7 billion) for the first time in 2011, with a 22% growth rate over 2010,...

Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of...

Color took a bit of a break from our lives the past few years as the entire world seemed to teeter on inevitable collapse, but it’s back...

Your business website is beautiful, full of interesting content, images, and cool functionality. You’re feeling good — until you try to...

Expressed demand right at your fingertips was a beautiful thing. Following the ghostly spending period of 2001-2002, it made it much more...

The wolves are attacking Google again over its search quality. Last year, they were fed the Panda Update to fend them off. This year,...

Me: I don’t have one yet. Vendor/Self-Appointed Industry Expert:  Really?!? Are you crazy?  You are missing out!  All your customers are...