Before getting into ad scheduling strategies for Google’s Enhanced Campaigns, let’s review Paid Search Trends for March. CPCs remained...

Content Strategy for Mobile, had not yet been released, so I relied on other resources when putting together material for the class....

Cost-Per-Clicks (CPC) fell across the board month-over-month, as is typical for February, resulting in a 5% lower CPC for Google and 3%...

The latest movie in the “Fast & Furious” franchise is coming, Fast & Furious 6. It’s getting a lot of attention because of its Super Bowl...

This is the first installment of a regular column following cost-per-click (CPC) trends in search marketing. We will focus primarily on...

Every few months, someone seems to attack search engine optimization. SEOs are often quick to rise in defense of their profession. I’ve...

I never thought I would write a “Things We Learned” type article because of a dreadful fear that I only recently learned something the...

Many times after I’ve spoken on mobile search or mobile marketing, I’m approached by someone in B2B who is wondering if mobile search is...

A year ago, Google began going dark. Dark in terms of no longer sharing with publishers, in some cases, how people searched for and found...

In all of my schooling, I only ever failed one class: Intro to Mathematics. As I write that sentence, a wave of embarrassment washes over...

“Build a better search” is an anthem many of us in the search business have been hearing for well in excess of a decade. Last month,...

Last month, Google’s famously streamlined white homepage was plastered with something different: an animated banner ad. Since Google has...

The blogroll — or Link Manager as it’s currently known — is on the chopping block for the upcoming release of WordPress 3.5. The folks at...

Old timers in the SEO world will remember the “Google Dance,” if not fondly, at least with some nostalgia. It was when Google’s rankings...

Search keeps its cornerstone within the now much broader and more intricate scope of performance media and marketing. It’s a foundational...

Folks in the digital marketing space have grown accustomed to using DoubleClick AdPlanner to research sites across the web (including...

Of things I imagined when I first started writing about Google as a hot new search engine in 1998, the idea that about 15 years later,...

Beginning this week, Google will be penalizing certain sites that are frequently accused of violating copyright laws. In a blog post...

Summer has a way of making us all a bit lazy This article is late.  Very late.  Like late enough to where my editor should probably fire...

In just the last few months, the percentage of search ads being clicked on tablets, and the percentage of spend dedicated to the devices,...