
Infographics & Visual Storytelling: How To Do It The Right Way
When Jay-Z released “D.O.A. (Death of Auto-Tune)” back in 2009, he took it upon himself to “draw [a] line in the sand.” He pointed out...

3 Insightful Ways To Visualize Your Keyword Data
Over the past year, I have come across more and more fancy-looking graphs and charts in the online marketing space. This is most likely...

Mobile Will Be Primary Channel For Paid Search By End Of 2015 [Study]
Looking at current trends, Marin Software predicts more paid search clicks will come from mobile devices than desktops by the end of next...

The Key To Growth Hacking: Never Stop Testing
I’m often asked by business owners about online marketing best practices. They want to know what will help them gain an advantage over...

How To Use LinkedIn Company Pages For Search, Social & Reputation Management
We social media marketers frequently preach that simply having a profile on social sites like Facebook and LinkedIn is not enough to be...

Google Calls It Quits On Brand Banner Ad Test In Search Results
Google has ended last fall’s test involving large brand banner ads on Google.com. Amit Singhal, Google’s head of search, confirmed the...

5 Steps To An Integrated Approach To SEO-Friendly Content Marketing
The content explosion and the search engines’ shift toward meaning-based content in 2013 has led to a tipping of the scales in the...

Boost Your Social Strategy With SEO Data
We all know that a great social strategy can help your SEO efforts — gaining visibility and shares, helping create relationships, etc. —...

The Slipperiest Search Campaign Ever
There are a lot slick opportunities out there in search marketing. The wheels of progress have never been greasier. Yep, since people...

What Marketers Need To Know About Mobile Usage During Holiday 2013
If Santa hasn’t already gotten himself a smartphone, it’s about time he did. With US smartphone penetration now at nearly 65%, there is...

4 Things Online Marketers Should Know About User Experience (UX)
Many people like to use the term user experience as a reason to justify their website design, development, search engine optimization...

Grow In-Store Visits From Smartphones For Better Traffic From Google Mobile
We know 2013 was the year that Google finally started to improve the smartphone search experience, warning webmasters and marketers about...

10 Big Brands That Were Penalized By Google, From Rap Genius To The BBC
It’s been a busy year already with big brands getting hit by Google penalties. First came Rap Genius, slammed so hard that you couldn’t...

Selling Search & Social To The CEO: Measure Business Outcomes
If you were one of those children that sold lemonade under a homemade stand (or, like me, sold lawn-mowing services), business was pretty...

With Content Marketing, Link Building is Obsolete… Right?
It seems that every day a new blog post is published claiming that link building is dead. It makes for a great headline, but it’s just...

7 Ways Google Glass Will Change Search, And How It Should Change Your Marketing
It’s official. Google Glass will be openly available for purchase later this year. That means two things: Expect to see a lot of new...

Low Hanging Fruit: These Super Bowl Advertisers Are Getting Found For “Super Bowl Ads”
As Super Bowl advertisers rev up the heat on their promotional campaigns ahead of the big game, a handful are turning to paid search on...

Say No To Commercial Creep In Search Results
You’ve read all the guidelines. You’ve hired experts to determine the morally correct and righteous path. You’ve watched the endless...

Not Who, But What, Is Driving Google?
With the depth of attention given to Google’s broken promises lately, the natural-language-processing, sometimes-sponsored-content-identi...
























