There aren’t many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published “The...

When a user lands on your site for the very first time, do they know where to go? Can they find the information they are searching for...

Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors...

Let’s say you’re a Honda auto dealer in Boston, and you want to target some of your previous and current customers with a new sale of...

If you need water and decide that drilling a hole in Hoover Dam is a good idea, you’ll be rewarded with a thin stream that lasts for a...

As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s...

Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone,...

Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer...

Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to...

Welcome back to my eight-part series providing marketers with growth hacks for their paid search campaigns. I began the series last month...

Recently, enterprise-focused Google representatives have been encouraging a metric called “Relevance,” which is believed to be one of the...

A little over a year ago, I published an article on the importance of data feeds as influencers of future search: Structured data feeds...

Welcome to Part 2 of my series on relevance versus authority in link building. In this series, I’m sharing expert opinions from around...

How does a canonical tag help with SEO? The canonical tag helps solve duplicate content issues by setting the preferred version of a page...

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Both authority and relevance should...

Since making the commitment in 2014 to purchase goods made in the in US whenever possible, I’ve watched and learned how companies build...

“Position 0” is the new holy grail in organic search rankings. A normal position 1 ranking is great and all, but I’ll take an answer box...

Welp, QR codes are a thing again. Snapchat’s spin on the QR code has popularized the bar code’s ugly offspring to the point that...

I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily on...

A “one-shot wonder” is someone who gets drunk after one shot — an extreme lightweight. In business parlance, the term refers to an...