Google announced a new Panda Update that helps the search engine identify websites with low-quality content. According to Googler Pierre...

Retailer ad spend allocated to desktop text ads on Google AdWords has shrunk as budgets shift to product listing ads and mobile. On the...

It’s that time of year again – brick-and-mortar retailers are already decking the halls, and that endless loop of seasonal favorites...

Cost per Click. Cost per Mille. Cost per Action. Cost per Lead. Cost per Engagement… Today’s digital advertising is filled with many...

A recent study from Kenshoo on Enhanced Campaigns might explain why paid and organic search marketers still aren’t spending the resources...

Back in 2013, Google informed us that B2B buyers don’t contact suppliers directly until 57 percent of the purchase process was complete....

Content marketing strategies often fail and for many different reasons. My colleague Mark Traphagen and I recently invited well-respected...

Like a volcanic eruption, search marketers are raising their voices today over an unpopular AdWords change that Google announced late...

new web user interface today. The refresh is designed to help marketers analyze and act on their campaigns more efficiently. And not by...

No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and...

Based on its 2014 2Q results, Rakuten Marketing has experienced year-over-year growth on all fronts, including mobile, search and...

Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in...

While the days of the snake oil salesman are long behind us, we’re still plagued by people out to make a quick buck at our expense. As...

Return On Ad Spend, or ROAS, is a wonderful metric of digital media, but it is ultimately a measure of an acceptable cost of advertising....

“RKG represents the best of breed in search, display, social and other digital media marketing solutions, and we are delighted to have...

Over the past five years, the media buying world has changed dramatically. The incredible advances in adTech (Advertising Technology) and...

With the 2013 mobile e-commerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter...

My wife called me at work last week to let me know that she locked herself out of the house. Oddly enough, she had her phone with her but...

Following up on last year’s study that found increased Facebook advertising yielded higher paid search conversions, Kenshoo released new...