As compared to first- or third-party data, second-party data is something you don’t hear about often. Because it’s so rare, you’ll hear...

And, while search visibility is a high priority for most brands (and as SEO providers rebrand themselves as “content marketing”...

One of the most frequent questions we get from our clients is, “What does winning in search look like?” Although it would be nice to have...

Let’s play a word association game. Before we begin, clear your thoughts. Try to stay focused on this game only. Are you ready? What...

With mobile ingrained in our daily behavior, technologies that can tie digital advertising to in-store visits and sales are finally...

“I have known the founders of Blenheim Chalcot, Charles Mindenhall and Manoj Badale, for 15 years. They have an extraordinary track...

I am guessing that by now, you have heard about this little newsbyte from Google on its major algorithm change to reward websites...

Any good account manager knows that the world of search engine marketing (SEM) changes so quickly — with betas and trends and bugs and...

There may finally be an answer to the question of whether Google will ever loosen the reigns on ad targeting and allow marketers to use...

eBay’s search engine marketing team used to be famous (infamous?) for what can only be described as SEM carpet-bombing. In the early days...

Have you obsessed over keyword density in your content? Have you hesitated over publishing your content because you’re worried it’s not...

Some are controversial. Others are clever. But Verisign wants marketers and business owners to know that none of the new domain...

The Online Reputation Management (“ORM”) sector has been estimated to be a $5 billion industry, handling the development, monitoring and...

Consumer packaged goods (CPG) companies are the pioneers of traditional advertising that created the TV, print and out-of-home ad. They...

Marketing services firm Harte Hanks, announced it closed its acquisition of 3Q Digital, Inc. on Monday. 3Q Digital, a privately held...

In the battleground that is online content, brands compete for attention. This has paved the way for countless marketing technology...

Digital marketing is quite the fragmented landscape; modern marketing channels can be so complex that they often require dedicated...

Source: Google Advertisers looking to drive calls from their paid search ads, now have the option of setting up a Call-only campaign or...

In a hilarious, tongue-in-cheek, bro culture-themed effort created by Chattanooga-based Humanaut, farmer-owned dairy cooperative Organic...

Chinese search engine Baidu reported Q4 revenues of roughly $2.26billion, which represented 48 percent year-over-year growth. However the...