Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to...

2015 was an insane year for Local Search — especially in the latter half. We lost the 7-pack, and now the recent Google Plus update has...

As I scoured articles proclaiming the top trends in marketing for 2016, one thing that struck me was how many new technologies and new...

Duplicate listings are one of the biggest negative ranking factors in Local SEO. Knowing if your business has duplicates out there that...

Local Search is a constantly changing landscape, and that certainly has been the case in 2015. The power of local search for a local...

The search and content marketing world has undergone some major changes during 2015. The stage has been set for a shift away from...

SEO (search engine optimization) has come a long way. After experiencing the “wrath of Google” years ago, some marketers have exited the...

Trends come and go in every industry, and it’s no different for paid search. This year, we saw brands adopting more methods and AdWords...

A 2015 study by Smart Insights showed that 50 percent of businesses doing digital marketing had no form of digital marketing plan or...

Don’t limit your SEO strategy to your own website. There are many ways to increase your brand’s exposure in search by optimizing social...

With 2015 wrapping up, let’s take a look at what articles related to AdWords got the most social sharing activity. I used BuzzSumo to...

Last month on Search Engine Land, I talked about how manual link building isn’t going away in 2016, despite some predictions otherwise....

Ad quality and Quality Score (the 1–10 metric in AdWords) are possibly the most debated things in all of AdWords. I think once you...

Going into the FIFA World Cup 2014, Argentina’s prolific scorer, Lionel Messi, widely considered the world’s best attacker, was expected...

Google search is essentially the largest real-time, unbiased consumer panel that has ever existed, with “over 3.5 billion searches per...

From veteran search marketers to those simply looking for ways to integrate search into their overall marketing plan, readers have been...

As we are approaching the end of the year, and the time has come to get into a reflective mood, I wanted to return to a nice little...

One of the classic tasks to automate with scripts is checking all your URLs for 404 errors. Google has their own Link Checker script, for...

As the world moves farther down the mobile path, the advantages of including images within search results are clear: image results are...

According to a survey by the National Retail Foundation (NRF), 55.8 percent of holiday shoppers will splurge on themselves and/or others...