Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is...

Roughly two years ago, Yelp phased out its display ad unit for national advertisers. Earlier this week, the company introduced a new...

A comparison of applicant-tracking systems on Software Advice lists 260 products. But there’s a new product to add to the list — a...

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As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become an annual rite of...

Earlier this week the American Customer Satisfaction Index (ACSI) released its “e-business” report. The category includes search, social...

As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design...

PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of...

Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing...

A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: One of...

Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing...

In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, the promise...

Have you ever seen one of those hoarder shows? You know the ones where you get invited into a person’s house only to find stacks of old...

Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year. And...

Just about the first thing that a potential reputation management client will ask when considering asking someone to clean up their name...

Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for...

Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and...

With more data on purchase intent, consumers, advertising methods and the shift from big-box retailers to online stores, the apparel...

I’ll start by stating that social media and SEO are heavily tied to each other. SEO data can help improve your social efforts, and social...

It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can...