Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is...
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Yelp introduces custom (local) audiences for national advertisers
Roughly two years ago, Yelp phased out its display ad unit for national advertisers. Earlier this week, the company introduced a new...
Google’s new HR product is a game changer: Which industry is next?
A comparison of applicant-tracking systems on Software Advice lists 260 products. But there’s a new product to add to the list — a...
How local businesses can turn the threat of on-demand deliveries to their own advantage
As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become an annual rite of...
Report: Customer satisfaction with search drops, in social Google+ beats Facebook
Earlier this week the American Customer Satisfaction Index (ACSI) released its “e-business” report. The category includes search, social...
How to tell whether a site is adaptive or responsive
As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design...
How to test (and perfect) nearly everything in PPC
PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of...
3 reasons SEO belongs at the beginning of a project, not the end
Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing...
Meet the fake news of the online marketing world (that Google loves!): Review sites
A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: One of...
The psychology of search: Unleashing the power of connection
Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing...
Got amazing content but no leads? 5 ways to rethink your paid strategy
In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, the promise...
Are you a content hoarder? Maybe it’s time for a blog cleanup
Have you ever seen one of those hoarder shows? You know the ones where you get invited into a person’s house only to find stacks of old...
How to bring your potential customers back with retargeting
Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year. And...
How long does reputation management take?
Just about the first thing that a potential reputation management client will ask when considering asking someone to clean up their name...
Developing content for the customer journey
Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for...
Amazon Prime Day’s surprising effects on Google AdWords performance
Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and...
It’s time to embrace new strategies for apparel: Broadening tactics through user intent
With more data on purchase intent, consumers, advertising methods and the shift from big-box retailers to online stores, the apparel...
How to use SEO data in your social media strategy
I’ll start by stating that social media and SEO are heavily tied to each other. SEO data can help improve your social efforts, and social...
8 major Google ranking signals in 2017
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can...
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