When Google+ launched many moons ago, the implied deal (regardless of Google’s protestations to the contrary) was that if you were active...

Each of us is a SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by our services. There are...

If you’ve been doing SEO full time for more than a couple of years, chances are you’re pretty darn good at it. Spectacular, you might...

Since Bing entered the search space just over six years ago, the landscape has transformed, technology has advanced, and the changes are...

Welcome to Part 4 of my series on PPC brand bidding. This article covers working with partners and affiliates to corner the search engine...

The first part of this article series on SEO in omni-channel marketing explained how search engines are intimately integrated into your...

Security warnings in Google Search Console (GSC) can be scary. Really scary. Whether your site was flagged for being hacked, serving...

In February at BrightLocal, we published an annual survey that explored consumer attitudes towards local business websites. The survey...

An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing...

In the world of SEO, 2015 was relatively quiet. Sure, search marketers had a plethora of algorithm updates, constantly evolving snippets,...

Each month, users conduct more than 100 billion searches on search engines globally. And every day, a portion of the searches they...

With precise audience targeting, you can have better control over who sees your ads and improve your overall performance by developing...

changes to Google’s search engine results pages (SERPs). This particular client was using a bid-to-position strategy and maybe enjoying a...

At Bing, we’re building a platform that gives people “knowledge for doing” in a more natural, predictive and personal way. It’s the...

Analyzing paid search orders based on whether they were placed by new-to-file or return customers can be a valuable exercise in...

Pay-per-click advertising is all about buying online market share. People are searching online for something relevant to your business,...

As device connectivity expands and mobile integration becomes more prevalent, local SEO is gaining importance for brands seeking to...

When Google released Customer Match last year, PPCers got very excited. For years we’ve been seeing a noticeable shift in focus from...

I’ve always been a big fan of trying to have a broad range of inroads to a site. Over the last few years, I’ve seen so many sites with...

Having a mobile website in and of itself sets an SMB apart from almost half of its competitors. The Local Search Association (LSA) issued...