The state of cross-channel paid search, part 3: SEM & display
In the first part of this series on cross-channel paid search, I posited that cross-channel marketing will one day be the standard for...
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Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)
Welcome to Part 5 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How...
New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
Are you getting the biggest bang for your AdWords buck? It’s hard to gauge if you’re only looking at your own performance and competing...
The essential metrics to analyze for keyword research success
Brainstorming keyword ideas is great, but you won’t get very far if you’re not looking at the right metrics. After all, it’s the...
How your web presence can become the undisputed champion against big brand Goliaths
Small and growing businesses unfortunately don’t have the advantage that comes with having brand-name recognition: no built-in audience...
Link building is a human endeavor
Since the beginning of SEO, link building has been about human connection. People like Eric Ward were building links on the web before...
Evangelizing organic search success: 5 steps to elevate performance
Working in the community of over 20,000 search and content professionals that our company (BrightEdge) has built, skilled practitioners...
Local marketing: What is the true local web?
If you’re just in Yelp or the Yellow Pages, you’re not truly “local” yet. You’re missing out on audiences native to a particular city....
Why costs for local marketing campaigns vary
A question I’m often asked in the world of marketing is, “Why do local SEO campaigns vary so greatly in cost?” I see three clear types of...
Google’s right-side Adpocalypse: What really happened (DATA)
About a month ago, Google confirmed the death of right sidebar ads for desktop search results. Search Engine Land paid media reporter...
5 dos and don’ts of managing a new international PPC account
You’re a US-based PPC manager, and you’ve just been tasked with overseeing an international account for the first time. What do you do?...
Get up close with PPC KPIs to improve your performance
There are many paid search metrics that can define success in an account. In one account, the goal may be to reduce the cost per...
Local SEO beyond the browser
It’s not easy marketing a local business in 2016. We live in a hyper-competitive environment. Petrol stations sell groceries, and grocery...
Google ch-ch-ch-changes. How they’re affecting publishers and SEOs
GongTo / Shutterstock.com There appears to be a trend in Google’s actions towards publishers and the digital marketing industry that has...
Why real-time search algorithm updates may be bad news
Every update of Panda and Penguin in recent years has brought joy to some SEOs and sorrow to others. As the algorithms become real-time,...
6 strategies to build links for your small business website in 2016
Link building remains the cornerstone of most search engine optimization efforts. According to Moz’s “2015 Search Engine Ranking Factors...
How advertisers should respond to fewer ads showing on Google
nito / Shutterstock.com After a quiet start to the year with few notable changes in AdWords, the last month has seen a lot of interesting...
7 proactive ways to jump-start your SEO before a site launch
You’re about to launch your new website. You have a fantastic idea/product and a great team. You understand the basics of SEO. But you...
What your teacher didn’t tell you about optimizing site speed
Despite site speed being a ranking factor in Google search results, fast websites aren’t the norm. Your site likely has room to improve....
Is modern SEO more than the sum of independent parts?
When you think of SEO, what do you actually think about? If you were going to “practice” SEO, what would you be doing? Would you be...
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