In the first part of this series on cross-channel paid search, I posited that cross-channel marketing will one day be the standard for...

Welcome to Part 5 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How...

Are you getting the biggest bang for your AdWords buck? It’s hard to gauge if you’re only looking at your own performance and competing...

Brainstorming keyword ideas is great, but you won’t get very far if you’re not looking at the right metrics. After all, it’s the...

Small and growing businesses unfortunately don’t have the advantage that comes with having brand-name recognition: no built-in audience...

Since the beginning of SEO, link building has been about human connection. People like Eric Ward were building links on the web before...

Working in the community of over 20,000 search and content professionals that our company (BrightEdge) has built, skilled practitioners...

If you’re just in Yelp or the Yellow Pages, you’re not truly “local” yet. You’re missing out on audiences native to a particular city....

A question I’m often asked in the world of marketing is, “Why do local SEO campaigns vary so greatly in cost?” I see three clear types of...

About a month ago, Google confirmed the death of right sidebar ads for desktop search results. Search Engine Land paid media reporter...

You’re a US-based PPC manager, and you’ve just been tasked with overseeing an international account for the first time. What do you do?...

There are many paid search metrics that can define success in an account. In one account, the goal may be to reduce the cost per...

It’s not easy marketing a local business in 2016. We live in a hyper-competitive environment. Petrol stations sell groceries, and grocery...

GongTo / Shutterstock.com There appears to be a trend in Google’s actions towards publishers and the digital marketing industry that has...

Every update of Panda and Penguin in recent years has brought joy to some SEOs and sorrow to others. As the algorithms become real-time,...

Link building remains the cornerstone of most search engine optimization efforts. According to Moz’s “2015 Search Engine Ranking Factors...

nito / Shutterstock.com After a quiet start to the year with few notable changes in AdWords, the last month has seen a lot of interesting...

You’re about to launch your new website. You have a fantastic idea/product and a great team. You understand the basics of SEO. But you...

Despite site speed being a ranking factor in Google search results, fast websites aren’t the norm. Your site likely has room to improve....

When you think of SEO, what do you actually think about? If you were going to “practice” SEO, what would you be doing? Would you be...