Welcome to Part 6 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How...

Keyword research can be overwhelming for clients. In its most basic form, keyword research will almost always consist of a spreadsheet of...

In an advertising world where tracking matters more than ever — where understanding our consumers and knowing exactly how to reach and...

The worlds of content marketing and SEO are constantly changing, and it can be difficult to keep up. If you’re like many business owners,...

Last fall, I had a great time participating in “The Great PPC Account Structure Debate” at SMX East. And I loved reading how the debate...

As Google continues to expand and roll out more Knowledge Graph results, we are now seeing opportunities to enhance the information...

On March 1, Behshad Behzadi, Google’s director of conversational search, gave a keynote address at SMX West in San Jose. This keynote was...

We’re just about a month out from Google’s sweeping changes to desktop SERPs, in which text ads were removed entirely from the right-hand...

Over the past two years, we’ve audited more than 2,000 AdWords accounts at Disruptive Advertising. I’ve written at length elsewhere about...

In 1914, Woodrow Wilson signed a bill recognizing Mother’s Day as a national holiday. A century later, the holiday has become much more...

nito / Shutterstock.com Over the years, the Search Engine Result Pages (SERPs) have changed a lot. Features like news, images, videos and...

I get incredibly annoyed when I receive an email offering SEO services, especially when the sender notes that he or she has looked at my...

You may recall that Google announced new mobile ad formats for specific verticals about a year ago, one version of which was a test for...

When you need to search for something online, in the moment, chances are you reach for the closest device to you: your phone. This simple...

Maybe I should have used an image of me jumping on a soapbox, because I’m about to preach. Spring conference season is in full swing, and...

The Local Search Association held its annual conference last month, where search and marketing experts in the local space provided...

I have a confession to make: Penguin scared the daylights out of me. I hope those of you who have been around the industry for as many...

The challenge in an integrated search and social strategy is leveraging popular social platforms to increase website positioning on...

I used to think that locksmithing was the industry with the highest percentage of fake local listings on Google. I’m starting to think I...

Recently, we’ve seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on...