Search engine optimization is a complex marketing discipline, and it can be a challenge to perform high-level, high-quality SEO work...

Ad extensions are a great way to make your paid search ads pop in search results by providing extra information about your business. But...

In some ways, running a local SEO campaign is a lot like writing a sitcom episode. Each follows a formula for repeated success, and when...

If you are the victim of an online reputation attack, you might wonder what you could do about it if you had substantial resources to get...

Search engine optimization (SEO) is a dynamic digital marketing discipline, and few SEO tactics have evolved as much (or as frequently)...

My primary responsibility at Hanapin Marketing is leading a team of account managers and production staff. Building and molding a strong...

1. The search revolution Chances are, the first resource you turn to if you have a question about something is a search engine, whether...

Whether people realize it or not, search is embedded in their daily activities; it’s on their mobile devices, cloud-connected game...

Back when I wrote the article, “Why Everyone Should Be Moving To HTTP/2,” it was meant to bring awareness to an awesome protocol upgrade...

Marketing technology (martech) stacks are all the buzz right now, especially following the Stackie awards given out at the MarTech...

Removing the ads from the right rail of Google search results pages was a long time coming (well, a long time for digital). An...

Make no bones about it: Link building is essential to the success of your site. In addition to being a ranking factor for search engines,...

When running paid search alongside your organic SEO strategy, it’s essential to ensure you have an integrated strategy and a consistent...

Link acquisition is always changing. Tactics, perceptions, and even the way search engines evaluate links are continuously evolving....

I have been noticing a lot of Google Answer Boxes showing up for queries with local intent these days. My recent post, Are You Doing...

The job of an SEO has certainly evolved over time due to Google cracking down on spam techniques, the rise of mobile, changes in the...

Data visualization is one of the most powerful tools available if you want to explore and understand your data, whether it’s on a small...

Bing and Google are looking at the future of search, and both are seeing a future that involves search engines as the intelligence...

Imagine that you are in an auditorium, facing a large audience of your best customers. You’re getting ready to speak to them. You can say...

SEO is tough. I’ve worked on countless projects where the company has seriously underestimated the resources needed for an SEO campaign....