We all recognize that influencer relationships play a key role in any business or career plan. Finding and developing the right...

That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow...

Before I make my case about using Bing Webmaster Tools, I want to preface the conversation with a couple of statements: You should be...

d8nn / Shutterstock.com Whenever people talk about mobile search, one of the first things that always comes to mind is location,...

For many companies, the goal of their paid search campaigns is to generate leads. As marketers, we work hard to get qualified leads to...

Google Product Listing Ads have been around quite a while, having rolled out to all US advertisers in 2011. Since then, we’ve seen...

Alexander Supertramp / Shutterstock.com Whether you work in SEO or PPC, you’ve likely noticed a new trend emerging in your search...

Sorry, Google. You, Firefox, Opera and anyone else with a web browser that competes with Microsoft’s Edge will no longer be able to work...

Since the recent update to Google SERPs that removed ads along the right-hand rail, our paid advertising team at ZOG Digital has...

Search as we know it is changing, with keywords and match types giving way to a more audience-powered approach. It’s a transition that...

It would be every advertiser’s dream for a user to convert on the first visit to their website. You’d only pay for one click; there would...

Amazon is not only one of the top digital shopping destinations, but it also has become a major search engine for product-related...

6sense is now exposing more of itself. The San Francisco-based company announced today the launch of SearchSense, which it says is the...

There’s a deadline coming up in the wonderful world of Google Shopping. Third Door Media’s paid media reporter Ginny Marvin talked about...

Local search can be time-consuming and complicated for a single location; local search marketing for franchises can be downright...

Your site architecture — the way you structure and organize internal links (e.g., a link to the About Us section of your website from...

There have been huge advances in hard-to-track conversions like phone calls, store visits and those that stem from the use of more than a...

I see threads over at the Google My Business forum all the time from panicked business owners or SEOs who have logged into Google My...

Welcome to Part 7 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How...

Everything we know about search is changing fundamentally. An explosion of devices and technologies continues to shape how and where we...