Writing ad copy for your AdWords campaign typically is a process that unfolds something like this: Identify keywords and user needs....

Sports Authority, the US sporting goods retailer with 450+ locations, recently announced it was seeking a buyer after filing for...

A few months ago, the Content Marketing Manager at a client’s organization reached out to me, asking if we could provide his copywriting...

I recently attended a search conference and had the opportunity to converse with attendees from a wide range of fields, with varying SEO...

Since its early days, search engine optimization (SEO) has always had naysayers insisting that this marketing discipline is a passing...

Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent,...

With a newly integrated and and constantly evolving digital landscape, marketing and communication channels are working together more...

Did you know that only one-seventh of the world’s population speaks English? And only about 340 million speak it as their first language...

Reasons why businesses fail in their content strategy. Content marketing has become a popular online marketing tactic over the last few...

I help a lot of companies with the SEO aspects of their website redesigns and CMS migrations. As many webmasters know (or find out...

Earlier today, I wanted to watch the “Damn Daniel” video. The viral video that turned a pair of white Vans sneakers into a symbol of the...

Welcome to the conclusion of my eight-part series on brand bidding. If you’ve stuck with me this far, you’ve seen why brand bidding...

Without a sufficient amount of link authority, Google isn’t going to give your site the time of day. If it seems that despite all your...

It might be every SEO’s least favorite job: the backlink audit. This is not because the work itself is horrible (though it can be tedious...

In SEO, our daily job is to spot opportunities and capture them. This is often achieved through technical improvements, page optimization...

“Why would we continue to pay any attention to organic search on mobile when Google is only showing ads?” she says. “I just read a report...

SEO outsourcing is a common practice in digital marketing, as it enables us to accomplish cumbersome or repetitive tasks that we might...

By 2019, it is predicted that content marketing will become a $300 billion industry. However, this content will have limited value unless...

With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of...

April 13, 2016, marked Kobe Bryant’s final game in the NBA. He went out in a blaze of glory, scoring an insane 61 points. Kobe’s career...