The internet was developed for one main purpose: to create connections. Today, search engines have become a core piece in carrying out...

d8nn / Shutterstock.com Google has officially begun rolling out expanded text ads. The extra long ads with double headlines could be seen...

Self-serve search and social campaign management platform AdStage launched a new reporting solution on Tuesday to help marketers create...

Whether a Yahoo acquisition can lead to even a modicum of “balance of power” in digital advertising is the big question. Yahoo plus AOL,...

There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to...

Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant...

For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have...

Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination few people who’ve ever worked in PPC...

What is a spark file? It’s like your own personal and less structured brainstorming session that never ends. I’ve only recently starting...

If you’ve read any of my past articles here, you know that I typically try to share tips to help marketers be more successful with their...

As summer travel rolls into full swing, I’m reminded that much of local search is performed by non-locals. Depending on vertical, a...

Nuclear meltdowns, an earthbound asteroid, perhaps the rise of Donald Trump or Hillary Clinton as president (depending on your political...

Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may...

Recently, a dermatologist in Hollywood, Florida, hired us for a consultation. He had three listings on Google My Business and wanted to...

The Accelerated Mobile Pages (AMP) Project was created  to improve the mobile web experience; pages built with AMP HTML load instantly on...

Losing positioning on high-volume generic terms can trigger panic, even if the drop only lasts for a short period of time. However, in...

Domain Level Metrics has released a beta of its tool for mining aggregated metrics. It currently provides all the API aggregate data,...

Many PPC marketers are frustrated. Why? Because they feel like AdWords is no longer an option. Over the past few years, CPCs have...

The problem: You have a PR team. They keep getting great coverage… in the same 10 publications. You have a content team and dozens of...

You may have heard the old one-liner, “We lose money on every sale, but we make it up in volume!” It sounds absurd. That’s why it’s a...