If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After...

It’s almost impossible to see any meaningful search engine optimization (SEO) results without spending some time building and honing your...

In March of this year, Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift...

More than a year has gone by since Google introduced the concept of micro-moments, which Google defines as times “when people reflexively...

In June, I spoke as part of the “Mad Scientists of Paid Search” panel session at SMX Advanced in Seattle. During the session, I presented...

The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 character rule we worked with in text...

Measuring your results is a critical component of any SEO campaign. There are many, many variables at play in an SEO campaign, so...

Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine...

Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search...

There is no formal education or pathway into link building. Most professional link builders are self-taught or learned from a mentor who...

As most SEOs know, links are still extremely important to ranking highly in the Google search results. In fact, a recent study performed...

Last month at SMX Advanced, Dan Leibson and I unveiled the results of what we believe to be the largest ever statistical study of...

SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that...

As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience....

As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to attract an...

Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the...

Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements....

It’s been an exciting year for AdWords. New attribution models, longer ads, responsive ads and a long-awaited announcement that got lots...

At BrightLocal, we often focus our research on external SEO factors, exploring the effects of and opinions towards citations, reviews,...

Take advantage of Microsoft’s Power BI (Business Intelligence) rollout in 2016 to collect and analyze more data than ever before and find...