Fahad HJun 12, 20183 min readHow will GDPR affect PPC marketers in the US?With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had...
Fahad HJun 12, 20185 min readIf you’re not updating ROAS and CPA targets frequently, you’re missing outOur founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad...
Fahad HMay 22, 20183 min readSix Google Shopping opportunities you may be overlookingAs of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...
Fahad HMay 18, 20187 min readAsk the #SMXperts series — B2B SEM: Meeting challenges with smart tacticsThe Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018....
Fahad HMay 17, 20183 min readAsk an #SMXpert: LinkedIn ads and search — The ultimate knockout punchThe Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The...
Fahad HMay 7, 20181 min readHas Amazon ended its Google Shopping campaigns?It looks like after a year and a half of running Google Shopping campaigns, Amazon has stopped bidding on product listing ads. According...
Fahad HMay 4, 20182 min readThe ultimate guide to bot herding and spider wrangling — Part TwoPart One of our three-part series, we learned what bots are and why crawl budgets are important. Let’s take a look at how to let the...
Fahad HMay 2, 20181 min readHow to use good ol’ PPC to support fun and creative branded contentOne way to increase the efficiency and profitability of a PPC budget is to examine how PPC can be used to support really fun and creative...
Fahad HApr 24, 20189 min read7 ways protections for online content are being erodedIn the end, the law in question (the Fighting Online Sex Trafficking Act, or FOSTA) was defined narrowly enough to fix the targeted...
Fahad HApr 10, 20182 min readThe new Google AdWords interface is coming soon. Are you ready?new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many...
Fahad HApr 6, 20182 min readSMB marketing survey finds only 3% use outside agency or vendorBrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending...
Fahad HApr 5, 20181 min readBing Ads launches price extensionsBing Ads announced the rollout of price extensions on Wednesday. Price extensions appear in text ads that appear in the top spot in...
Fahad HApr 2, 20181 min readRecruitment SEO: How to create a well-optimized career section on your siteIf a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more...
Fahad HMar 28, 20184 min read4 ways brands can win the digital shelf in 2018What drives shoppers to buy in the current retail environment? To find out, my company surveyed more than 1,000 US consumers who shopped...
Fahad HMar 23, 20181 min readStop! Think twice before using nofollow on your websiteRecently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their...
Fahad HMar 19, 20182 min readForecast: Amazon and Snapchat gain US ad revenues at Google and Facebook’s expenseAccording to new estimates from eMarketer, Google and Facebook’s hold over the US online ad market is loosening — slightly. The so-called...
Fahad HMar 15, 20181 min readGoogle says it removed more than 3.2 billion bad ads in 2017Google says it removed more than 3.2 billion ads that violated its advertising policies during 2017, nearly doubling the 1.7 billion ads...
Fahad HMar 2, 20181 min readPhrase, broad, or broad match modifier: After exact, what’s the next best match type?Exact Match is widely accepted as the Cadillac of match types in paid search, and for good reason. Queries that exactly match the keyword...
Fahad HFeb 28, 20181 min readCan you predict what the future holds for your inbound links?Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue...
Fahad HFeb 8, 20182 min readPinterest will let people use its image-recognizing Lens feature to augment text searchesA year after its debut, Pinterest’s Lens feature has become so capable of parsing what an image contains and what a person is searching...
