How will GDPR affect PPC marketers in the US?
With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had...
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If you’re not updating ROAS and CPA targets frequently, you’re missing out
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad...
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...
Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics
The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018....
Ask an #SMXpert: LinkedIn ads and search — The ultimate knockout punch
The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The...
Has Amazon ended its Google Shopping campaigns?
It looks like after a year and a half of running Google Shopping campaigns, Amazon has stopped bidding on product listing ads. According...
The ultimate guide to bot herding and spider wrangling — Part Two
Part One of our three-part series, we learned what bots are and why crawl budgets are important. Let’s take a look at how to let the...
How to use good ol’ PPC to support fun and creative branded content
One way to increase the efficiency and profitability of a PPC budget is to examine how PPC can be used to support really fun and creative...
7 ways protections for online content are being eroded
In the end, the law in question (the Fighting Online Sex Trafficking Act, or FOSTA) was defined narrowly enough to fix the targeted...
The new Google AdWords interface is coming soon. Are you ready?
new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many...
SMB marketing survey finds only 3% use outside agency or vendor
BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending...
Bing Ads launches price extensions
Bing Ads announced the rollout of price extensions on Wednesday. Price extensions appear in text ads that appear in the top spot in...
Recruitment SEO: How to create a well-optimized career section on your site
If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more...
4 ways brands can win the digital shelf in 2018
What drives shoppers to buy in the current retail environment? To find out, my company surveyed more than 1,000 US consumers who shopped...
Stop! Think twice before using nofollow on your website
Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their...
Forecast: Amazon and Snapchat gain US ad revenues at Google and Facebook’s expense
According to new estimates from eMarketer, Google and Facebook’s hold over the US online ad market is loosening — slightly. The so-called...
Google says it removed more than 3.2 billion bad ads in 2017
Google says it removed more than 3.2 billion ads that violated its advertising policies during 2017, nearly doubling the 1.7 billion ads...
Phrase, broad, or broad match modifier: After exact, what’s the next best match type?
Exact Match is widely accepted as the Cadillac of match types in paid search, and for good reason. Queries that exactly match the keyword...
Can you predict what the future holds for your inbound links?
Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue...
Pinterest will let people use its image-recognizing Lens feature to augment text searches
A year after its debut, Pinterest’s Lens feature has become so capable of parsing what an image contains and what a person is searching...
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