Migrating your site to HTTPS is all the rage these days. Google is on the record as saying that using “https” in your URLs can give a...

Google introduced the concept of micro-moments over a year ago, and since then, the company has consistently published supporting...

SEO and content marketing can be tough for small businesses. Creating content that answers the frequently asked questions in your...

For the last four-plus years now, we’ve heard a lot about Penguin. Initially announced in April 2012, we were told that this algorithm...

We’ve all had those moments of absolute terror where we just want to crawl into the fetal position, cry and pretend the problem doesn’t...

Incorporating live inventory and pricing data into your ads is an interesting concept and something many companies would like to...

With little fanfare, earlier this year Google rolled out a way to embed 360-degree VR media for headsets in search engine optimizable web...

In any of those scenarios, having a firm grasp of the current state of digital is critical to success. And if you haven’t tuned in...

Penguin 4.0 was announced on September 23, and I couldn’t be more excited. I believe Penguin 4 will be a boon for (legitimate) SEO...

Last month, my colleague Derek Edmond wrote a column here on Search Engine Land discussing how to improve your value as a strategic SEO...

These days, it’s hard to find a digital marketer who isn’t swimming in data. To help marketers keep their head above water, content...

The small manufacturers who are thriving in the face of global competition and other challenges have spent the last five to seven years...

Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the...

Overview These days, search is often treated by marketing departments as old news — a mature, well-defined, even staid marketing channel...

Getting a local business to rank high on Google’s search engine results pages (SERPs) used to be as easy as having a website, getting...

Paying to have your location data directly managed on tier-two directories is like buying Twitter followers: you might think you’re...

“OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? You can...

For all the sophistication that search engine marketing (SEM) demands, it’s usually managed by generalists, not data scientists. And...

Ever since Google rolled out Hummingbird in 2013, there has been some question about the value of keyword research. Moving from a...

He said. She said. ProPublica is taking Google to task for privacy policy changes that combine web browsing data and user profiles for...