I have just managed to find my first live example of the next step for the advanced verification beta test for locksmiths and plumbers in...

A business’s online reputation is more important than ever. In fact, a company’s online reputation is fast becoming one of their most...

Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know you can...

There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage...

Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of...

The goal of any good marketing campaign is conversions — or better yet, sales. Yes, key performance indicators (KPIs) like rankings and...

For marketers, Christmas isn’t just one day a year — months of planning and weeks of meticulous optimization precede our celebration of...

Countless articles about links are written every day. Many of them are excellent, filled with some really good tips to help you do well....

In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of...

According to a recently released white paper by the Local Search Association (LSA) on co-op advertising programs, titled, “Breaking...

During the holidays, we often let a fair part of ourselves go: diet, exercise, budgets and more. But for local search engine optimization...

Every SEO has heard these four words: “I need more traffic!” It seems that websites are becoming less focused on top-of-funnel content...

With so many business structure possibilities, it can be particularly complicated to consolidate content across departments, especially...

In the local SEO community, Google’s recent Possum update was a very big deal. To those of us who regularly track the search results for...

Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what...

If Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google delay the sunset for creating...

In search marketing, we’re always trying to get that little bit of extra performance out of our paid campaigns. But what do you do when...

Few marketing channels have evolved as quickly or as dramatically as search engine optimization (SEO). In its infancy, SEO was the shady...

At the recent SMX East conference in New York, I sat in on a session presented by Fili Wiese, titled, “The Need for Speed.” Wiese is a...

Let’s face it: anyone with an AdWords login, bank account and keyboard can create ads for search. It can be a Wild West out there, which...