The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of...

Tell me if you’ve encountered conversations like these before: “We actually don’t care about conversions; we just want organic traffic...

We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more...

I only recently learned of a Wikipedia page dedicated to inventors who were killed by their own inventions. That page is amazing, and if...

dennizn / Shutterstock.com There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re...

It’s no small feat to be a successful B2B digital marketer in today’s complex, ever-changing environment. In this article, I offer...

Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric....

Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult...

Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. A world of Yahoo data breaches and WikiLeaks scandals....

A full range of SSL products are available on the market today that cater to various domain and security needs. Though many webmasters...

2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, more intelligence and more...

Back in 2014, I had 14 link resolutions. For 2017, I have 17 for you. Maybe you’re doing some or all of the following already;...

Fake news and its influence on the election dominated headlines for weeks as fabricated news reports went viral and the election results...

Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for...

Influencer marketing has been gaining tremendous interest over the past few years as marketers across all categories, sizes and regions...

Millennial travelers have been yearning for genuine, local experiences that deliver a special and unique taste of authenticity. They...

A number of attorneys who specialize in online defamation/libel cases have reported to me that Google has recently suspended its...

You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your...

bad press due to the amount of spam that originates from users of the product. In May of 2015, Map Maker was actually shut down to help...

According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the...