How machine learning impacts the need for quality content
Back in August, I posited the concept of a two-factor ranking model for SEO. The idea was to greatly simplify SEO for most publishers and...
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Robots are the gatekeepers to your customers
I have bad news for anyone trying to market to me. There’s a high probability I don’t see your emails. You might have the perfect...
The PPC industry would not exist under Trump’s immigration policy
President Donald Trump’s executive order barring people from seven predominantly Muslim countries from entering the United States, even...
Pinterest introduces Search ads with Keyword and Shopping campaigns
Pinterest introduced its anticipated Search Ads product on Wednesday. Search ads will open up ad inventory across the more than two...
Let’s make 2017 the year of honest reviews!
It’s another month, so it’s time for another installment of Greg’s Soapbox. This time, we’re talking about reviews. Is it just me, or...
SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.
Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to sell them advertising or...
How to check which URLs have been indexed without upsetting Google: A follow-up
Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in the SERPs....
Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood...
Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results
links Let’s say you create a mobile app. And you get it accepted into Apple’s and Google’s app stores. Now what? There are zillions of...
Do organic keyword rankings matter anymore?
High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands...
What’s love got to do with Valentine’s Day?
Traditionally, Valentine’s Day is a day for people in relationships to celebrate their love. But more and more, people who are not in...
The essential guide to pharma SEM
One out of every 20 searches on Google is health-related. That means that many of us are heading to Dr. Google before heading to see our...
Attention search marketers: ALL keywords are branded keywords!
Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with...
Yahoo beats Q4 earnings expectations, pushes closing of Verizon deal into Q2
Yahoo released fourth quarter and full year earnings this afternoon, beating analyst expectations. The company announced $1.47 billion in...
Google AMP carousels are multiplying!
In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories...
How to build links without creating content: 5 examples
Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and...
Mind the store: Using AdWords to drive offline sales
Google has measured over three billion visits to physical stores in the past two years, and you’ll soon be able to track store visits...
3 reasons why you can safely ignore your competitors’ traffic metrics
Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of...
Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems
In May 2014, some powerful functionality debuted in the “fetch as Google” feature in Google Search Console — the ability to fetch and...
A simple checklist to prep for the Google mobile-first index
Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the...
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