Studying psychology as it relates to marketing is no new concept. Using emotions to drive decision-making is a theory that marketers have...

Seasonal traffic trends have a tremendous impact on websites, and businesses need to take full advantage of the traffic spikes...

In my 17 years as a B2B SEO and marketing consultant, I hadn’t really considered giving PPC a go until Google changed the layout for its...

If you are targeting local searchers and have not employed a “Near Me” SEO strategy, I think it’s time we had a talk. As you can see,...

The mechanics of those efforts can be hard to follow if you aren’t familiar with the AdRank system Google uses to decide which ads to...

It’s not often that Google announces an algorithm update in advance. But when they do, not only can webmasters prepare for that update,...

Local SEOs just get it. We understand that a company needs to be present when a customer digitally seeks its services. We get that...

Kashin / Shutterstock.com By now the majority of searchers on Google are familiar with the Knowledge Graph box, which appears on the...

If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s...

Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO...

We all know that the holidays are fast approaching. In just 10 short months, we’ll all be gathered around home and hearth; in just nine...

When it comes to marketing your local business online, search is a great place to start. Over the years, I’ve had the pleasure of working...

Recently, I attended Baidu’s annual search conference for agency partners in Beijing. One of the premier search events in China for SEO...

In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a...

Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an...

Based on what I’ve seen across my diverse set of clients, and talking to others in the industry, I’m predicting 2017 will be another...

Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source...

With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily...

Sometimes when I’m talking to search marketers, I feel a little bit like Jan Brady — but instead of everything being about “Marsha,...

We’re creating a lot of content these days. It’s everywhere. Everyone is writing; everyone has a blog. I’m truly waiting for the day when...