How to use psychological principles to improve ad copy
Studying psychology as it relates to marketing is no new concept. Using emotions to drive decision-making is a theory that marketers have...
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Seasonal and holiday link building
Seasonal traffic trends have a tremendous impact on websites, and businesses need to take full advantage of the traffic spikes...
7 tips for small manufacturers thinking about using AdWords
In my 17 years as a B2B SEO and marketing consultant, I hadn’t really considered giving PPC a go until Google changed the layout for its...
‘Things to do near me’ SEO
If you are targeting local searchers and have not employed a “Near Me” SEO strategy, I think it’s time we had a talk. As you can see,...
How ads on Google for its own products can impact the prices other advertisers pay
The mechanics of those efforts can be hard to follow if you aren’t familiar with the AdRank system Google uses to decide which ads to...
The impact (and lack thereof) of Google’s mobile popup algorithm
It’s not often that Google announces an algorithm update in advance. But when they do, not only can webmasters prepare for that update,...
How to nail a local SEO pitch
Local SEOs just get it. We understand that a company needs to be present when a customer digitally seeks its services. We get that...
Cool tricks to explore Google’s Knowledge Graph results, featuring Donald Trump
Kashin / Shutterstock.com By now the majority of searchers on Google are familiar with the Knowledge Graph box, which appears on the...
Local SEO in 2017: 5 simple ways to dominate local search
If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s...
6 ways to grow your podcast audience with SEO
Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO...
It’s time to get ready for the holidays (Yes, really!)
We all know that the holidays are fast approaching. In just 10 short months, we’ll all be gathered around home and hearth; in just nine...
3 local SEO tips that deliver business results
When it comes to marketing your local business online, search is a great place to start. Over the years, I’ve had the pleasure of working...
2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017
Recently, I attended Baidu’s annual search conference for agency partners in Beijing. One of the premier search events in China for SEO...
When should advertisers consider pausing Google Local Inventory Ads?
In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a...
The future of paid voice search and monetizing the map
Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an...
Methbot, fake news and five other reasons SEM/SEO interest will surge
Based on what I’ve seen across my diverse set of clients, and talking to others in the industry, I’m predicting 2017 will be another...
Local search: It’s all about mobile
Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source...
Refreshing competitive search strategies in 2017
With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily...
The desktop’s death has been greatly exaggerated: How it’s holding its own in a mobile w
Sometimes when I’m talking to search marketers, I feel a little bit like Jan Brady — but instead of everything being about “Marsha,...
How to go above and beyond with your content
We’re creating a lot of content these days. It’s everywhere. Everyone is writing; everyone has a blog. I’m truly waiting for the day when...
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