Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to...

Welcome to the second and final post in a two-part series about paid search account audits. If you haven’t read the first post, be sure...

You may be thinking that no one wants to share your content, but the opposite is actually true: Because they post so often, online...

Your AdWords ads look different today than they did 10 years ago. They look different than they looked last year. Heck, they even look...

Recently, I’ve found myself focusing more and more on optimizing page load times. Improving page speed is something that is generally...

blockchain, the technology that enables Bitcoin and other cryptocurrencies to exist and function. The technology is forecast to disrupt...

Since content is a core element of good SEO, many have tried to manipulate the result by using the old “copy and paste” approach. Google...

Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it....

The website conversion process starts with driving traffic to your site, but not just any traffic — it needs to be targeted traffic....

Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully...

New AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for...

If you are a local business that provides home services in the United States, you should be bracing yourself for what will happen when...

When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI,...

Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that drives...

In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, that it dissuades...

Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. Today, I want to...

Being a technical SEO, I love digging into any weird problems where things don’t seem to work as expected. Canonical tags seem easy...

As marketers, we’ve tried to keep up. We’ve adapted our formats. TV advertising no longer falls into the two traditional camps of shorter...

With Google’s continued focus on user experience and engagement metrics in recent algorithm updates, it’s become even more important for...

Content strategy is an essential part of SEO — after all, content and links are among the top three ranking factors in search. However,...