Most marketing professionals don’t give much thought to the regulatory climate. In the US, unlike Europe, privacy laws are largely...

Oh, the resolutions keep coming! Based on last year’s 17 link resolutions for 2017, I give you my 18 link resolutions for the new year....

As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going...

I hear complaints from business owners and marketers all the time that the Google My Business guidelines are often ambiguous, and I tend...

It’s that time of the year! That time of year when we all agonizingly optimize for holiday shopping behavior, do our best to navigate...

For the first half of my 20-year career, I focused primarily on technical, enterprise SEO for brands with dozens of domains and millions...

Today, I want to focus on and provide insights into a common SEO challenge that is vitally important to personal and professional...

Artificial intelligence (AI) and machine learning have long been part of PPC — so why are AI and machine learning all of a sudden such...

As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and...

Search Engine Land columnist Kevin Lee recently wrote a post about the prevalence of fake reviews, how they are damaging consumer trust...

My wife came to me with a problem. She wanted festive, whimsical, and potentially matching Hanukkah pajamas. But there weren’t enough...

Many people see link building as a way to drive rankings. But, when done correctly, it can (and should) also drive traffic. Driving...

Google Webmaster Trends Analyst John Mueller recently asked for feedback on why webmasters are looking for Google to separate voice...

In our last article, we looked at some interesting ways to visualize your website structure to illuminate how external links and PageRank...

We have nearly unlimited access to information and data. For search marketers, this can be a blessing or a curse. It’s very easy to get...

Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online...

In mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers...

The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days....

Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a...

Black Friday and Cyber Monday continue to gain cultural significance across the US and the globe as shoppers and retailers deepen their...