There was a time when the guru strode rampant across stages, board rooms, book tours and billable rate cards everywhere, reliant on  the...

Of course, none of the above is in any way true. The simple reality for those managing search advertising is that the process and...

Ok, so maybe the title of this article is a little dramatic for ratings’ sake, but, seriously, ROI conversations are the bane of my...

Ten years of writing op-ed for various publications, well in excess of 15 years working in, around, or at the helm of agencies in the...

In today’s performance marketing culture, the ideal talent profile is complicated and ever-changing. It’s not as straightforward as...

Back when Google was an upstart search engine, one way it distinguished itself was to fight against a pay-to-play business model called...

Search is no longer just one thing. At minimum, it’s two things: organic and paid. But, as the marketplace that holds it has evolved,...

Yahoo’s latest drama is only the tip of the iceberg for the stressed Internet company. Since former Yahoo CEO Carol Bartz officially...

And with those few words, I felt dumb.  For more than a decade I had focused on “direct response” digital campaigns, and with that one...

It’s one of the most important rules of search engine optimization. Don’t depend solely on SEO. Especially don’t depend solely on Google,...

In one eye-opening moment recently, I was thinking about Search Marketing in the context of our industry — and the collective programming...

Search is one of those subjects about which many people are less-than-informed and you’ll need to learn how to deal with those folks....

Color took a bit of a break from our lives the past few years as the entire world seemed to teeter on inevitable collapse, but it’s back...

Expressed demand right at your fingertips was a beautiful thing. Following the ghostly spending period of 2001-2002, it made it much more...

The wolves are attacking Google again over its search quality. Last year, they were fed the Panda Update to fend them off. This year,...

Mom always told me if you can’t be good at something; don’t bother doing it at all. Ok, so maybe Mom didn’t pass that little gem on to...

Me: I don’t have one yet. Vendor/Self-Appointed Industry Expert:  Really?!? Are you crazy?  You are missing out!  All your customers are...

Properly tending to your SEO made you feel on top of things – as though you quite literally were the master of your domain, with all...

The question isn’t whether Twitter can survive without Google, it’s whether Twitter has already jumped the shark by selling out its core...

Worldwide sports star? Check. Top male model in the world? Check. Gorgeous, fashionable wife. Check? Advertising guru? Ok, it might be a...