Every few months, someone seems to attack search engine optimization. SEOs are often quick to rise in defense of their profession. I’ve...

I never thought I would write a “Things We Learned” type article because of a dreadful fear that I only recently learned something the...

For me, this year was quite different from those in the recent past. I experienced several personal milestones, enjoyed a lovely...

Search practitioners coined the term and drove the movement from the earliest days — wielding a love for data, crude original campaign...

How many times have you been asked any of the above questions? How far would you go to prove yourself worthy of providing the answers?...

I remember nearly our entire company going to the meeting (there were only four of us, and three attended the meeting). I remember the...

We should not organize, manage workflow or report in silos. Nor should we plan and execute in silos. And, never should analysis and...

That stated with the utmost sincerity, I can tell you I recently went through a life change when my car lease came up. I was hell bent on...

A year ago, Google began going dark. Dark in terms of no longer sharing with publishers, in some cases, how people searched for and found...

In all of my schooling, I only ever failed one class: Intro to Mathematics. As I write that sentence, a wave of embarrassment washes over...

“Build a better search” is an anthem many of us in the search business have been hearing for well in excess of a decade. Last month,...

Depending on your partners, vendors, systems or tools, much of your testing may be left to your team’s raw imagination, discipline and...

Old timers in the SEO world will remember the “Google Dance,” if not fondly, at least with some nostalgia. It was when Google’s rankings...

Search keeps its cornerstone within the now much broader and more intricate scope of performance media and marketing. It’s a foundational...

OK, fine, technically you can go to someone’s house, sit them down at knifepoint, and force them to search for your brand term, but that...

Of things I imagined when I first started writing about Google as a hot new search engine in 1998, the idea that about 15 years later,...

As with all things that are tried and true, you may regard your approach as maintenance, steady as she goes — with the occasional keyword...

Like many agencies; we get sales solicitations all the time. All too often, those solicitations are poor excuses for communication. I got...

Summer has a way of making us all a bit lazy This article is late.  Very late.  Like late enough to where my editor should probably fire...

counting links as votes for good content. Google, as well as its rival Bing, still largely operates the same way today. Unfortunately,...