Once again, SEO is in the news. Once again, the media (along with an elected official or two — shocker!) clearly doesn’t understand how...

Good fishermen know where the fish are… so why is it that good marketers don’t always know where the best consumers are? Despite massive...

Whether you are on the buy, sell or third-party supplier side, we all recognize that we are operating in an elevated state of potential....

What’s Search Term Referrer Data? Referrer data allows publishers to understand the exact terms used by people who search at Google and...

Number vomit. Ugh. It wastes more of my time than anything else during the work week. (With the recent exception of Candy Crush. I mean,...

SEMPO — was formed. It grew out of a desire by search marketers who wanted to gain greater recognition and support for their nascent...

Whether you’re a brand or an agency, arguably the best place to be is to not know where to spend your next marketing dollar. It’s the...

One of the reasons people clamor for good social search is their pre-purchase desire to access user-generated reviews — information from...

With 3 million company pages and 225 million members, LinkedIn has grown over the last 10 years to become the place where professionals...

If you are a regular reader of this column, then you know I have a tendency to reminisce about the old days of digital marketing and the...

While the agency world’s demise has been the subject of quite a bit of opinion over the years, it seems Google is embracing the fact that...

Kris is to Kim as Marketing is to Finance Image via Shutterstock Kim Kardashian and Kris Humphries were a disaster from the start – a...

There’s been a lot of talk over the past few days about inbound marketing – see this discussion at Inbound.org in response to Rand...

Yet, as a collective industry, there is a list of things we continue to allow to hinder us. Limiting mindsets; lack of understanding,...

Failure is a key part of success, or at least an important step on the road to becoming successful. When the still-young search industry...

Feature roll-outs with APIs and a little bit of insanity in trying to get your numbers to match up are all necessary bumps on the road to...

Should Facebook Show Everything? The issue of Facebook deciding what to show people in their Facebook news feed came up this week when...

The ad community loves free products, and if those products are effective at meeting goals, it’s only right to eventually pay for them....

The latest movie in the “Fast & Furious” franchise is coming, Fast & Furious 6. It’s getting a lot of attention because of its Super Bowl...

Much hype, and many public relations wars, has been waged over the last couple of months centering on the physical dynamics of paying...