If you think keywords have any place in the next-generation, digital marketing world, you’d be mistaken. If you haven’t taken notice of...

RIP, content marketing. Thanks to Google’s algorithm updates and quality guidelines that require paid links to include a nofollow tag,...

There are a lot slick opportunities out there in search marketing. The wheels of progress have never been greasier. Yep, since people...

Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in...

Last year, Google made what was to some a surprising announcement: its previously free Google Product Search would become Google...

It’s official. Google Glass will be openly available for purchase later this year. That means two things: Expect to see a lot of new...

“Accounting is a department. Marketing isn’t. Marketing is something everyone in your company is doing 24/7/365.”Fried, Jason, and David...

You’ve read all the guidelines. You’ve hired experts to determine the morally correct and righteous path. You’ve watched the endless...

Doing SEO, SEM or social media marketing isn’t “growth hacking.” It’s just marketing. Problem is some marketers & start-ups don’t get...

As of November, Google garners just under 67% of the market for search. One would expect the distribution of budgets within a PPC...

Personally speaking, I have no problem that Facebook is making changes to the news feed. I also have no problem that it has started story...

And, is there really anything more fun than sitting on our high horses — granted to us by the writing gods — and picking on other people?...

With the depth of attention given to Google’s broken promises lately, the natural-language-processing, sometimes-sponsored-content-identi...

A lot has changed in the world of search marketing over the last year. From Enhanced Campaigns to Hummingbird and not provided, search...

In the past, Google might have explained such shifts in an attempt to maintain user trust. Now, Google either assumes it has so much user...

All right, so maybe that title is a little arrogant. After all, there are a million holiday list articles this time of year, ranging from...

With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up...

Ever get those emails asking to “pick your brain” for some ideas? The good-hearted person in you says, “I can do that!”  But favors like...

Image via Shutterstock Any marketer (at least one who hasn’t been living in a cave without Wi-Fi) knows the potential of search traffic...

Like most people, I hate being wrong. Let me correct myself: I hate being wrong. There is nothing worse than that sinking feeling when...