Currier and Ives’ depiction of Lincoln’s assassination from the United States Library of Congress. Who killed Lincoln? Let’s say you know...

Google’s April 21 mobile-friendly update, generally referred to as “Mobilegeddon” was announced a few months ago. Fear and anxiety spread...

One of the most frequent questions we get from our clients is, “What does winning in search look like?” Although it would be nice to have...

For many things in life, there is a right way of doing things and a wrong way. Pay-per-click client relations are no different, as...

Recently, the Wall Street Journal reported that Google is in talks with advertisers on a new way to target customers in AdWords. The way...

For medium-to-large companies, proper trademark management is a vital component of business strategy and online reputation management....

Are both qualitative and quantitative research part of your marketing methodology? They should be. As search marketers, we want to know...

eBay’s search engine marketing team used to be famous (infamous?) for what can only be described as SEM carpet-bombing. In the early days...

Have you obsessed over keyword density in your content? Have you hesitated over publishing your content because you’re worried it’s not...

The Online Reputation Management (“ORM”) sector has been estimated to be a $5 billion industry, handling the development, monitoring and...

Consumer packaged goods (CPG) companies are the pioneers of traditional advertising that created the TV, print and out-of-home ad. They...

Creating meaningful reports that readily showcase the performance of paid search initiatives is easier said than done. I’ve found that...

The single, most popular, mobile strategy question I get asked is, “Do I really need an app?” The safest answer is always “It depends …”...

Digital marketing is quite the fragmented landscape; modern marketing channels can be so complex that they often require dedicated...

There is an incredible amount of information one can obtain from Google’s Trends tool. While the Google Keyword Planner is commonly used...

Is Glass Really Dead? “Thank you for exploring with us.” That was the subject of an email all Google Glass explorers received a few...

The best performing accounts are defined by two elements: top notch management and stellar client relations. Both are integral to...

It’s that time of year again — yes, the time we all reflect on years past and look forward to the New Year with a youthful exuberance and...

Sure, we’ve got an entire site focused on Search Engine Marketing, but all digital marketers — not just search-specific professionals —...

In order to have a successful website, you need a lot of things. For purposes of this article, I’m only going to discuss two of these:...