Google’s algorithm to impact website visibility takes hundreds of factors into account, but none of them have been as important and...

Businesses interested in online growth can’t ignore search as a marketing channel — it’s too important. BrightEdge conducted a study that...

Hey, rank trackers! You know I love you guys, but let’s face it — your local rank tracking is a fail. This Twitter thread says it all....

As it’s the time for New Year’s resolutions — high ideals we aim for in order to improve our lives in any number of ways — my advice to...

When you’re new to search engine optimization, you are going to make more mistakes than a seasoned pro. It is a complicated line of work,...

SEO has been around for almost as long as search engines, but attitudes toward the industry and the specific tactics used by SEOs have...

In late November 2015, Google removed the location search filter from the (shrinking) list of search tools available to refine queries....

With the steady rise of mobile search, SEO practitioners these days need to consider how to optimize both their websites and apps for...

When Google first launched Webmaster Tools (now known as Google Search Console), I was more than skeptical of its value. I had a hard...

At the end of 2014, I wrote that dynamic copy needed to be an integral part of paid search advertisers’ 2015 arsenal. I spoke to the...

There’s never a bad time to look for efficiencies within your account. Of course, there are the obvious things to look for: keyword bids,...

One of the most common problems in the SEO industry is that clients often do not implement their agencies’ SEO recommendations — and then...

We idealize that picturesque Friday night family time where Mom, Dad and their 2.5 kids fire up NBC on the one television in the house...

With the start of a new year, it’s a fitting time to reflect on all that happened in the previous year and look ahead to what this next...

AdWords is a great place to waste money. Google makes it so easy — a few minutes of effort, and you are well on your way to giving them...

As the marketing world recovers from the Hunger Games-eque madness that was the holiday retail season, we know this rest period is but...

Coordinated search strategies increase visibility and drive conversions. Paid and organic search work in tandem to hit the same marketing...

How should businesses think about location marketing in 2016? With more than 50 percent of all computing currently being done on mobile...

Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to...

2015 was an insane year for Local Search — especially in the latter half. We lost the 7-pack, and now the recent Google Plus update has...