Link building isn’t black and white, is it? There are so many methods you could be using, but it feels like each one has been… well,...

One of the PPC trends I mentioned in my last post — where I described 11 things to keep your AdWords healthy in 2016 — was the rise of...

Who are the top competitors? What is driving their results that you are not doing? When do they publish content? Where do they share...

A genuinely useful product or service. Some form of quality content on the site. A willingness to collaborate and integrate. If even one...

As SEOs, our job is to increase the amount of qualified traffic to clients’ brands with the intention of having end users buy something,...

If you like getting repeatedly punched in the face with a boxing glove on a mechanical arm, then working on a Local SEO program for...

There you are. A big redesign or CMS migration is looming, and you’re ready to unleash a crawl on the new site in a test environment. You...

Whether you’re a B2B or B2C marketer, there is ample opportunity to boost your search engine rankings through blogging. However, you...

No doubt you have run across articles detailing the SEO benefits of structured data and how algorithms focused on things not strings are...

Welcome to Part 2 of Brand Bidding & PPC Optimization, a series to help today’s search marketer answer the biggest question facing PPC...

This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and merge their data to create...

I’m often asked the question, “Where do I start with SEO?” Though there is no one-size-fits-all approach, my answer is generally to find...

As we kick off 2016, it seems hackers have made a resolution to be more aggressive this year. Recently, there have been reports of more...

Often when auditing accounts, we see that geography has been considered a “set it and forget it” type of setting. You can only target...

Updates to Google’s in-store conversion tracking now allow retailers to attribute user engagement at a keyword or ad group level, further...

If you’re like most online marketers, you know that it can be hard to strike a good work-life balance. Sometimes, that can put a strain...

The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from users across the web, as...

At this time of year, it’s worthwhile to consider what’s likely to occur in search advertising in 2016, so you can adjust your strategy...

For the past several years, I’ve been responsible for overseeing the work of link teams large, medium and small. I’ve experimented with...

I’m a big fan of Google Shopping. As a user, it provides an easy-to-use platform for comparing products and prices at a glance. Instead...