Link building remains the cornerstone of most search engine optimization efforts. According to Moz’s “2015 Search Engine Ranking Factors...

nito / Shutterstock.com After a quiet start to the year with few notable changes in AdWords, the last month has seen a lot of interesting...

You’re about to launch your new website. You have a fantastic idea/product and a great team. You understand the basics of SEO. But you...

Despite site speed being a ranking factor in Google search results, fast websites aren’t the norm. Your site likely has room to improve....

When you think of SEO, what do you actually think about? If you were going to “practice” SEO, what would you be doing? Would you be...

When Google+ launched many moons ago, the implied deal (regardless of Google’s protestations to the contrary) was that if you were active...

Each of us is a SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by our services. There are...

If you’ve been doing SEO full time for more than a couple of years, chances are you’re pretty darn good at it. Spectacular, you might...

Welcome to Part 4 of my series on PPC brand bidding. This article covers working with partners and affiliates to corner the search engine...

The first part of this article series on SEO in omni-channel marketing explained how search engines are intimately integrated into your...

Security warnings in Google Search Console (GSC) can be scary. Really scary. Whether your site was flagged for being hacked, serving...

In February at BrightLocal, we published an annual survey that explored consumer attitudes towards local business websites. The survey...

In the world of SEO, 2015 was relatively quiet. Sure, search marketers had a plethora of algorithm updates, constantly evolving snippets,...

Each month, users conduct more than 100 billion searches on search engines globally. And every day, a portion of the searches they...

Analyzing paid search orders based on whether they were placed by new-to-file or return customers can be a valuable exercise in...

Pay-per-click advertising is all about buying online market share. People are searching online for something relevant to your business,...

As you’ve no doubt heard by now, Google (my employer) recently removed text ads from the right-hand side of search results. At the same...

As device connectivity expands and mobile integration becomes more prevalent, local SEO is gaining importance for brands seeking to...

When Google released Customer Match last year, PPCers got very excited. For years we’ve been seeing a noticeable shift in focus from...

I’ve always been a big fan of trying to have a broad range of inroads to a site. Over the last few years, I’ve seen so many sites with...