Maybe I should have used an image of me jumping on a soapbox, because I’m about to preach. Spring conference season is in full swing, and...

The Local Search Association held its annual conference last month, where search and marketing experts in the local space provided...

I have a confession to make: Penguin scared the daylights out of me. I hope those of you who have been around the industry for as many...

The challenge in an integrated search and social strategy is leveraging popular social platforms to increase website positioning on...

I used to think that locksmithing was the industry with the highest percentage of fake local listings on Google. I’m starting to think I...

Recently, we’ve seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on...

In the first part of this series on cross-channel paid search, I posited that cross-channel marketing will one day be the standard for...

Welcome to Part 5 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How...

Are you getting the biggest bang for your AdWords buck? It’s hard to gauge if you’re only looking at your own performance and competing...

Brainstorming keyword ideas is great, but you won’t get very far if you’re not looking at the right metrics. After all, it’s the...

Since the beginning of SEO, link building has been about human connection. People like Eric Ward were building links on the web before...

Working in the community of over 20,000 search and content professionals that our company (BrightEdge) has built, skilled practitioners...

If you’re just in Yelp or the Yellow Pages, you’re not truly “local” yet. You’re missing out on audiences native to a particular city....

A question I’m often asked in the world of marketing is, “Why do local SEO campaigns vary so greatly in cost?” I see three clear types of...

About a month ago, Google confirmed the death of right sidebar ads for desktop search results. Search Engine Land paid media reporter...

You’re a US-based PPC manager, and you’ve just been tasked with overseeing an international account for the first time. What do you do?...

There are many paid search metrics that can define success in an account. In one account, the goal may be to reduce the cost per...

It’s not easy marketing a local business in 2016. We live in a hyper-competitive environment. Petrol stations sell groceries, and grocery...

GongTo / Shutterstock.com There appears to be a trend in Google’s actions towards publishers and the digital marketing industry that has...

Every update of Panda and Penguin in recent years has brought joy to some SEOs and sorrow to others. As the algorithms become real-time,...