Alexander Supertramp / Shutterstock.com Whether you work in SEO or PPC, you’ve likely noticed a new trend emerging in your search...

Since the recent update to Google SERPs that removed ads along the right-hand rail, our paid advertising team at ZOG Digital has...

Search as we know it is changing, with keywords and match types giving way to a more audience-powered approach. It’s a transition that...

It would be every advertiser’s dream for a user to convert on the first visit to their website. You’d only pay for one click; there would...

There’s a deadline coming up in the wonderful world of Google Shopping. Third Door Media’s paid media reporter Ginny Marvin talked about...

Today’s consumers have lots of options to find local businesses, and they use them all. There’s no fixed path to purchase — customers...

Local search can be time-consuming and complicated for a single location; local search marketing for franchises can be downright...

Your site architecture — the way you structure and organize internal links (e.g., a link to the About Us section of your website from...

There have been huge advances in hard-to-track conversions like phone calls, store visits and those that stem from the use of more than a...

I see threads over at the Google My Business forum all the time from panicked business owners or SEOs who have logged into Google My...

Welcome to Part 7 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How...

Everything we know about search is changing fundamentally. An explosion of devices and technologies continues to shape how and where we...

Search engine optimization is a complex marketing discipline, and it can be a challenge to perform high-level, high-quality SEO work...

Ad extensions are a great way to make your paid search ads pop in search results by providing extra information about your business. But...

In some ways, running a local SEO campaign is a lot like writing a sitcom episode. Each follows a formula for repeated success, and when...

Search engine optimization (SEO) is a dynamic digital marketing discipline, and few SEO tactics have evolved as much (or as frequently)...

My primary responsibility at Hanapin Marketing is leading a team of account managers and production staff. Building and molding a strong...

Back when I wrote the article, “Why Everyone Should Be Moving To HTTP/2,” it was meant to bring awareness to an awesome protocol upgrade...

Marketing technology (martech) stacks are all the buzz right now, especially following the Stackie awards given out at the MarTech...

Removing the ads from the right rail of Google search results pages was a long time coming (well, a long time for digital). An...