Is your brand prepared for voice search? 3 steps to get the conversation started
Alexander Supertramp / Shutterstock.com Whether you work in SEO or PPC, you’ve likely noticed a new trend emerging in your search...
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Trend observation: branded PPC ads getting more expensive
Since the recent update to Google SERPs that removed ads along the right-hand rail, our paid advertising team at ZOG Digital has...
Searching for searchers: Audiences are the new keywords
Search as we know it is changing, with keywords and match types giving way to a more audience-powered approach. It’s a transition that...
Dynamic remarketing: not just for retailers anymore
It would be every advertiser’s dream for a user to convert on the first visit to their website. You’d only pay for one click; there would...
Five reasons why GTIN should be your new favorite Google Shopping acronym
There’s a deadline coming up in the wonderful world of Google Shopping. Third Door Media’s paid media reporter Ginny Marvin talked about...
The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource
Today’s consumers have lots of options to find local businesses, and they use them all. There’s no fixed path to purchase — customers...
Why “near me” is critically important for multi-location businesses
Local search can be time-consuming and complicated for a single location; local search marketing for franchises can be downright...
Improve internal linking for SEO: Calculate Internal PageRank
Your site architecture — the way you structure and organize internal links (e.g., a link to the About Us section of your website from...
Better in-store attribution is here
There have been huge advances in hard-to-track conversions like phone calls, store visits and those that stem from the use of more than a...
Top 9 reasons Google suspends local listings
I see threads over at the Google My Business forum all the time from panicked business owners or SEOs who have logged into Google My...
Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)
Welcome to Part 7 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How...
As search changes, Google changes
Everything we know about search is changing fundamentally. An explosion of devices and technologies continues to shape how and where we...
Thinking smarter: Take your SEO work to the next level
Search engine optimization is a complex marketing discipline, and it can be a challenge to perform high-level, high-quality SEO work...
The Ultimate AdWords Extension Quiz
Ad extensions are a great way to make your paid search ads pop in search results by providing extra information about your business. But...
Is a local SEO campaign like a sitcom?
In some ways, running a local SEO campaign is a lot like writing a sitcom episode. Each follows a formula for repeated success, and when...
10 ways link building has changed over the last 10 years
Search engine optimization (SEO) is a dynamic digital marketing discipline, and few SEO tactics have evolved as much (or as frequently)...
5 tips for leading a strong PPC team
My primary responsibility at Hanapin Marketing is leading a team of account managers and production staff. Building and molding a strong...
HTTP to HTTPS: An SEO’s guide to securing a website
Back when I wrote the article, “Why Everyone Should Be Moving To HTTP/2,” it was meant to bring awareness to an awesome protocol upgrade...
How I use my marketing technology stack (SEO edition)
Marketing technology (martech) stacks are all the buzz right now, especially following the Stackie awards given out at the MarTech...
How to adjust SEO strategy to Google’s new SERP ad layout
Removing the ads from the right rail of Google search results pages was a long time coming (well, a long time for digital). An...
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