Since its early days, search engine optimization (SEO) has always had naysayers insisting that this marketing discipline is a passing...

Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent,...

With a newly integrated and and constantly evolving digital landscape, marketing and communication channels are working together more...

Did you know that only one-seventh of the world’s population speaks English? And only about 340 million speak it as their first language...

Reasons why businesses fail in their content strategy. Content marketing has become a popular online marketing tactic over the last few...

I help a lot of companies with the SEO aspects of their website redesigns and CMS migrations. As many webmasters know (or find out...

Welcome to the conclusion of my eight-part series on brand bidding. If you’ve stuck with me this far, you’ve seen why brand bidding...

Without a sufficient amount of link authority, Google isn’t going to give your site the time of day. If it seems that despite all your...

It might be every SEO’s least favorite job: the backlink audit. This is not because the work itself is horrible (though it can be tedious...

In SEO, our daily job is to spot opportunities and capture them. This is often achieved through technical improvements, page optimization...

SEO outsourcing is a common practice in digital marketing, as it enables us to accomplish cumbersome or repetitive tasks that we might...

By 2019, it is predicted that content marketing will become a $300 billion industry. However, this content will have limited value unless...

With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of...

April 13, 2016, marked Kobe Bryant’s final game in the NBA. He went out in a blaze of glory, scoring an insane 61 points. Kobe’s career...

We all recognize that influencer relationships play a key role in any business or career plan. Finding and developing the right...

That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow...

Before I make my case about using Bing Webmaster Tools, I want to preface the conversation with a couple of statements: You should be...

d8nn / Shutterstock.com Whenever people talk about mobile search, one of the first things that always comes to mind is location,...

For many companies, the goal of their paid search campaigns is to generate leads. As marketers, we work hard to get qualified leads to...

Google Product Listing Ads have been around quite a while, having rolled out to all US advertisers in 2011. Since then, we’ve seen...