how link builders need to do more than just build links. It’s not a novel concept at all, at least not among people who understand that...

Google market share in the US currently stands at 63.8 percent, with Bing (including Yahoo’s search volume) coming in at 33.5 percent,...

What is the most important ranking factor? Ask 1,000 SEOs, and you’ll get a wide variety of answers. Getting links and creating great...

When we think of brands, we think of iconic names and logos. The cursive white script on red of Coca-Cola. The golden arches of...

If you’ve read any of my past articles, you know that I sometimes (usually) write them from up on my soap box… and this time, I’m right...

What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the...

As SEOs, we know having the right content, in the right place, at the right time, can work to elevate search positioning and increase a...

Google recently posted a blog article raving about how it tackled webspam in 2015. The numbers were quite impressive. The webspam team...

If you haven’t done it already, now would be a great time to take a fresh look — or even a first look — at how data feeds can...

Generating a consistent source of website traffic is the foundation of every online business. If you don’t have visitors coming to your...

I run a small digital marketing agency in the UK, and we have a strong focus on search in all its paid, organic and local formats. Over...

When it comes to local content marketing, too many businesses fall into the trap of self-promotion, writing solely or primarily...

There are still a great many businesses that aren’t advertising online — or at least not diverting healthy budgets to it. In fact, one...

Search engine marketing agencies will face many business challenges over the next couple of years, including increased competition, fee...

Recently, the chancellor of the University of California, Davis was placed on leave following reports that the institution had hired...

Like many technical SEOs, I was outraged when I first read Clayburn Griffin’s post, “The True Value of Technical SEO,” a couple months...

Writing ad copy for your AdWords campaign typically is a process that unfolds something like this: Identify keywords and user needs....

Sports Authority, the US sporting goods retailer with 450+ locations, recently announced it was seeking a buyer after filing for...

A few months ago, the Content Marketing Manager at a client’s organization reached out to me, asking if we could provide his copywriting...

I recently attended a search conference and had the opportunity to converse with attendees from a wide range of fields, with varying SEO...