Much has been written about the interplay between social media and search engine optimization. I have seen a few tips and tricks to use...

Securing real links requires outreach. No matter the site, industry or audience, the only way to earn worthwhile links is through some...

With the rise of SEO platforms and enterprise-level technology, we are drowning in a sea of SEO data, with a lot of information right at...

Reviews are an undeniable internet phenomenon. A short 20 years ago, our opinions of businesses were based on advertising, our own...

I spend a lot of time browsing e-commerce sites. While there are some websites that are doing e-commerce incredibly well (looking at...

A warehouse working carrying a stack of cardboard boxes inside a warehouse. We are often asked by our clients if we can use Google...

As I was looking over reports the other day, I realized I was nearly drowning in statistics, benchmarks, KPIs, rankings, conversions,...

Last Tuesday was a big day for AdWords. During our annual Google Performance Summit Keynote, we introduced a wide range of exciting new...

One of the most common and difficult choices you’ll make when managing an SEM account is deciding when to segment keywords. Any search...

Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad...

It’s an old trope of the Search Engine Optimization industry that SEO is the channel with the greatest return of any online marketing...

You already know that Google AdWords can be an important tool for scaling your business, even if you’re new to PPC marketing. If that’s...

After all, this is the tool that tells you whether your efforts are actually translating into results. Unfortunately, mastering Google...

At some point or another, anyone handling paid search at an agency has likely managed a client that had multiple accounts. Before...

But many AdWords practitioners still look at each search session as the entire relationship with a user when looking at performance...

Alexander Supertramp / Shutterstock.com On May 18, Google brought hundreds of developers together for Google I/O, its annual developer...

Over the past two years, my team and I have audited more than 2,000 AdWords accounts. While auditing all of those accounts, we...

And just like that, before it was time for my original submission to publish, it happened. Google announced Tuesday that advertisers will...

Content marketing has become commonplace for marketers today. For those who need guidance, there are numerous handbooks and step-by-step...

As spring has truly sprung and summer is just around the corner here in the US, many travel brands will be upping their game to capture...