Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may...

Recently, a dermatologist in Hollywood, Florida, hired us for a consultation. He had three listings on Google My Business and wanted to...

The Accelerated Mobile Pages (AMP) Project was created  to improve the mobile web experience; pages built with AMP HTML load instantly on...

Losing positioning on high-volume generic terms can trigger panic, even if the drop only lasts for a short period of time. However, in...

Many PPC marketers are frustrated. Why? Because they feel like AdWords is no longer an option. Over the past few years, CPCs have...

The problem: You have a PR team. They keep getting great coverage… in the same 10 publications. You have a content team and dozens of...

People have the best of intentions when they take on PPC without the help of a professional. And why wouldn’t they have high hopes when...

About a year and a half ago, I relocated from California to Singapore to take on the challenge of marketing SurveyMonkey’s portfolio of...

We work with hundreds of local businesses — from hyperlocal, single-location businesses to nationwide, multi-location companies — at the...

Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than...

As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and...

Smartphone usage of apps continues to soar. Recent data from comScore show that 44 percent of all digital media time is spent using...

Content marketing serves many purposes for an organization, not the least of which is to drive organic traffic to a website. But let’s...

Link acquisition is hard. There are a number of unique challenges in link building, which are made even more difficult since most SEO...

Some SEOs and brands think that rankings are a very important metric to track for SEO success. But is this really the case? Some sites...

In a move that hasn’t attracted a lot of attention online, Angie’s List followed through on their March announcement and removed their...

Kyne made the point that by not understanding the importance of validity of sample size, we often end up unintentionally lying to...

A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could do...

A few weeks ago, I gave a presentation on a SEO-centric content marketing program that members of our team have been engaged in across a...

Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new...