How does Google’s local algorithm work in 2016?
Last month at SMX Advanced, Dan Leibson and I unveiled the results of what we believe to be the largest ever statistical study of...
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Is “SEO” the right term anymore?
An SEO’s role and job duties have changed significantly since I began working in the field 12 years ago — and I think it’s time that we...
9 things most people don’t understand about SEO
SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that...
Excited about Google’s new map ads? You should be!
As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience....
How your old content can help with SEO
As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to attract an...
How to download all of your landing pages from Google Search Console via Analytics Edge — and
Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the...
SEO requirements for a new website platform
Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements....
How to use device bid adjustments, straight from Google
It’s been an exciting year for AdWords. New attribution models, longer ads, responsive ads and a long-awaited announcement that got lots...
Local businesses trump big businesses when it comes to delivering on-site updates
At BrightLocal, we often focus our research on external SEO factors, exploring the effects of and opinions towards citations, reviews,...
Pokémon Go, augmented reality and the future of local marketing
Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his...
Use Power BI to supercharge your SEO
Take advantage of Microsoft’s Power BI (Business Intelligence) rollout in 2016 to collect and analyze more data than ever before and find...
The art of link building: Why creating connections is the key to success
The internet was developed for one main purpose: to create connections. Today, search engines have become a core piece in carrying out...
3 signs your landing page copy is leaving your visitors high and dry
There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to...
Three of the most important data segmentations for any Google paid search analysis
Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant...
New insights on the customer decision journey
For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have...
Expanded Text Ads: Are they living up to the hype?
Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination few people who’ve ever worked in PPC...
Using spark files for content creation
What is a spark file? It’s like your own personal and less structured brainstorming session that never ends. I’ve only recently starting...
The key to local SEO
If you’ve read any of my past articles here, you know that I typically try to share tips to help marketers be more successful with their...
Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)
As summer travel rolls into full swing, I’m reminded that much of local search is performed by non-locals. Depending on vertical, a...
4 reasons the world would end at the demise of local SEO
Nuclear meltdowns, an earthbound asteroid, perhaps the rise of Donald Trump or Hillary Clinton as president (depending on your political...
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