Last month at SMX Advanced, Dan Leibson and I unveiled the results of what we believe to be the largest ever statistical study of...

An SEO’s role and job duties have changed significantly since I began working in the field 12 years ago — and I think it’s time that we...

SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that...

As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience....

As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to attract an...

Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the...

Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements....

It’s been an exciting year for AdWords. New attribution models, longer ads, responsive ads and a long-awaited announcement that got lots...

At BrightLocal, we often focus our research on external SEO factors, exploring the effects of and opinions towards citations, reviews,...

Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his...

Take advantage of Microsoft’s Power BI (Business Intelligence) rollout in 2016 to collect and analyze more data than ever before and find...

The internet was developed for one main purpose: to create connections. Today, search engines have become a core piece in carrying out...

There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to...

Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant...

For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have...

Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination few people who’ve ever worked in PPC...

What is a spark file? It’s like your own personal and less structured brainstorming session that never ends. I’ve only recently starting...

If you’ve read any of my past articles here, you know that I typically try to share tips to help marketers be more successful with their...

As summer travel rolls into full swing, I’m reminded that much of local search is performed by non-locals. Depending on vertical, a...

Nuclear meltdowns, an earthbound asteroid, perhaps the rise of Donald Trump or Hillary Clinton as president (depending on your political...