A wiser man (or woman) than I coined the quintessential acronym of paid search. Rather than the ABCs of sales (Always Be Closing), savvy...

A great way to expand your PPC account is by performing keyword research in order to uncover untapped opportunities. Keyword research is...

Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both...

Ffooter / Shutterstock.com It’s that time of year again. The air becomes crisp, the crack of the bat fills the stadium, the crowd...

Have you ever opened up a paid search report and felt a jolt of fear? Maybe your new campaign wasn’t performing well. Maybe you’d...

At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll...

Everyone running a PPC account typically has a budgeting question they are trying to figure out. For those with a tighter ad budget, the...

Attribution is the science behind assigning values to individual touch points throughout a customer’s decision journey. It’s not only a...

From left to right: Googler Adam Greenberg, Condé Nast’s John Shehata, Vox Media’s Elite Truong, and Search Engine Land’s Danny Sullivan....

I’m sure you get a bazillion emails a day. I feel like I spend half my time weeding through them because I’m afraid I’ll miss something...

Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes to SEO? Even though nothing...

Getting the attention of today’s consumer is harder than ever before. They are on multiple devices, accessing numerous forms of media....

The SMX East Session “The 2016 Quantitative Local SEO Ranking Factors Study” presented by Local SEO Guide‘s Dan Leibson (Vice President...

The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers. Since the...

When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing...

It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin...

Do you care about your organic click-through rate (CTR)? You should. Why? For one thing, pages that have a higher-than-expected CTR tend...

Prior to the recent arrival of Penguin 4.0, it had been nearly two years since Penguin was last updated. It was expected to roll out at...

For brick-and-mortar businesses, proximity to the searcher’s location has become even more important as a ranking signal thanks to a...

Photo credit: Clark Street Mercantile Enterprise brands with a major brick-and-mortar presence have a unique challenge in digital...