This was an eventful year for those in the paid search community, as Google introduced some significant updates to the way ads are...

The Farm SoHo or CoCo Minneapolis, or working from a home office, the harsh environment of Google AdWords can feel like a trap. Where do...

One of the implications of this is a new focus on location. Because “near me” mobile moments are experiencing a dramatic rise, brands...

Link campaigns need strategy. Link building is a difficult, time-consuming process that doesn’t produce results overnight. However,...

It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but then I had to go and read David Mihm’s excellent...

On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of...

In my October Search Engine Land column, I discussed the rise of data amplifiers — or data aggregators (such as Neustar) and publishers...

This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes gave a keynote at Pubcon and dropped a bomb...

I have a theory: the best digital marketing practitioners in the world are not consultants helping their clients get rich. Rather, they...

With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 percent in the US, it’s...

Traditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the...

If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by Customer Think, 72 percent of...

From its inception as a marketing discipline nearly a decade ago, SEO has generally had a tactical focus. And that’s fine. After all, the...

“Content is king” is the familiar SEO refrain that has spawned umpteen pages of thin, vapid website content. The push toward more and...

Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy...

Search engine optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the digital marketing...

As you know from my past articles, I typically write about real-world encounters with clients or other SEOs — and this one’s no...

As 2016 comes to a close and we begin planning for next year’s goals and budgets in earnest, it is prudent to remember to take time for...

Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent...

Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on...