With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily...

Sometimes when I’m talking to search marketers, I feel a little bit like Jan Brady — but instead of everything being about “Marsha,...

We’re creating a lot of content these days. It’s everywhere. Everyone is writing; everyone has a blog. I’m truly waiting for the day when...

Back in August, I posited the concept of a two-factor ranking model for SEO. The idea was to greatly simplify SEO for most publishers and...

President Donald Trump’s executive order barring people from seven predominantly Muslim countries from entering the United States, even...

It’s another month, so it’s time for another installment of Greg’s Soapbox. This time, we’re talking about reviews. Is it just me, or...

Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to sell them advertising or...

Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in the SERPs....

Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood...

High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands...

Traditionally, Valentine’s Day is a day for people in relationships to celebrate their love. But more and more, people who are not in...

One out of every 20 searches on Google is health-related. That means that many of us are heading to Dr. Google before heading to see our...

Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with...

In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories...

So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is...

Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and...

Google has measured over three billion visits to physical stores in the past two years, and you’ll soon be able to track store visits...

Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of...

In May 2014, some powerful functionality debuted in the “fetch as Google” feature in Google Search Console — the ability to fetch and...

Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the...